Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Viewer’s Choice Million Club recognition from SVF Devotional

Kolkata, 14^th June 2021:  As one says, ‘there is nothing music can’t heal’, it brings us the peace and relief that can soothe a troubled mind through powers unknown. SVF Devotional, one of the very important verticals of SVF, is the one stop destination of the largest and the most diverse catalogue of spiritual music in Eastern India which has grown overtime with its escalating quality content.

• SVF Devotional is reviving rich spiritual folk music tradition of Bengal through modern music scape.
• SVF Devotional has created a window of opportunity for new & emerging artists from India & Bangladesh, who want to showcase their talent through a category having mass reach & appeal.
• SVF Devotional’s collection includes Baul, Krishna Kirtans, Pnachali (Chants on Goddess), Bhajans, Mantras, Music for Meditation, compositions by Atul Prasad, Dwijendralal, Nazrul, Rajani Kanta & Rabindranath Tagore to mention, from the vast array of the catalogue.
• Besides the diverse music catalogue, Spiritual talks by Masters & Audiobook are two distinct collections of SVF Devotional that are worth mentioning.
• SVF Music has thus, now recognized the Top devotional artists whose videos have crossed million views on their YouTube channel. Needless to say, the purpose is to appreciate and encourage the artists that have sung for SVF devotional in the past and have been loved by the audience. The list consists of 14 such talents who stood out to be the audience’s favorite with their soulful voice and pleasant singing.

Since its advent, the vertical-SVF Devotional has grown exponentially to build an audience base of its own, which dedicatedly follow and engage with the content that is deployed over 25+ platforms regularly. From bhajans, kirtans and Vedic mantras to spiritual Tagore Songs, SVF has involved many talented devotional artists for different songs whose soulful singing went on to became viewer’s favorite with time. Their videos became hugely viewed and created a benchmark for the channel.  The awardee list includes Poushali Banerjee, Prashmita Paul, Arijit Chakraborty, Arpan Chakraborty, Shithi Saha, Tina Ghoshal, Avik Mukherjee, Sanchita Roy, Madhura Bhattacharya and others. It is their effortless contributions that have given the channel a special boost.

Mahendra Soni, Co-Founder and Director of SVF, said “SVF has always believed in pure talents. People who have potential and are willing to give their best to create a magic product should be recognized. SVF Devotional has employed many such talented singers from a long time who had the potential to earn people’s love and attention over time. The numbers and the popularity of the videos speak here and I would like to congratulate the artists for their success. They are being given this recognition because they deserve it.”

The good news doesn’t end here. In addition to appreciating the hard work of the virtuosos, SVF Devotional has also announced its upcoming release schedule for the ongoing month. Amongst the list, the lyrical video of ‘Bela je phuriye Jaye’ by Kaya, “Achhe Shyam Onge Rai” by Aritra and the official music video of “Ankhiya Hari” by Trisha have already been released and are now available to watch on YouTube.  The details of the upcoming songs, scheduled to be released include the following:

The above devotional songs have been composed in a manner that will touch the hearts of every listener. They are composed with the taste of modernity but are truly ethnic and eastern at core. With best of the songs selected, the upcoming diverse release catalogue will hit the right chord of faith and devotion amongst the audience.

SVF Devotional is a destination encourages and spreads the wide variety of spiritual music in India. With 216 videos published till date, the YouTube channel has been able to earn more than 5 lakh subscribers and owns a Silver Play Button, clocking 14 Crores + views collectively. A perfect blend of age old traditional devotional songs, with modern influences building upon the relevance of these evergreen melodies, SVF Devotional has been able to establish a benchmark to look up to.

Link to the official YT page: https://www.youtube.com/channel/UCTW6yw2j_pfafu6cEy18W9Q

Watch the videos of star singer here: https://www.youtube.com/watch?v=dsWdH8-U8u8

https://www.youtube.com/watch?v=XOuc-oVSOnw

ABOUT SVF:    

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.   

SVF has successfully produced over 145 + films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’, ‘Gumnaami’, ‘Ghawre Bairey Aaj’, ‘Dwitiyo Purush’, ‘Dracula Sir’ to name a few.   

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 1,100+ songs, is now a family of 11,388,646 subscribers, 7,026, 583,574 views and 349,414,418 watchtime (hours). 

For further information please contact

Samriddhi Patra

Contact – 8337044848

samriddhi.patra@svf.in