Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Truth is Stranger than Fiction. History is Stranger than Truth.

First look poster and character looks of “Ek Je Chhilo Raja” unveiled

Kolkata, 31st August 2018 – The official poster of SVF Entertainment and Srijit Mukherji’s much awaited magnum opus Ek Je Chhilo Raja is out and has raised the intrigue quotient among cine-goers.

The poster reveals an old palace room which is in a state of ruins and has an elaborate picture hanging on the wall. The picture is of the Bhawal Raja ( Jisshu U Sengupta) or the Feudal Prince of Bhawal Estate (Bikrampur Estate) who is decked up in his hunting attire, standing on the dead remains of a tiger which seems to be the trophy animal that he has hunted down. Right beneath that ornate picture sits a man who by his unusual apparel and dreadlocks seems to be a Sanyasi (Jisshu U Sengupta). His entire body is smeared with ashes and covered in strange marks. The fascinating part is the uncanny physical similarities between the man in the picture and the Sanyasi sitting underneath it. Thus, begins the curious saga of the Bhawal Raja and Sanyasi that will be depicted in the film Ek Je Chhilo Raja.

Also unveiled are the looks of some of the important members of the prominent cast in the film. Jaya Ahsan , Rajnandini Paul, Sreenanda Shankar, Anirban Bhattacharya and Rudranil Ghosh . The looks of other two important characters- Anjan Dutt & Aparna Sen are yet not revealed and has been kept as a surprise to be used for the promotion of the film in later stage.

Talking about the casting of the film and increasing the suspense even further director Srijit Mukherji goes on to say: “The remarkable tale of the story of the Bhawal Raja that has been told and retold in a lot of fictional works. All the actors in my film Ek Je Chhilo Raja have played their part brilliantly and the surprise element comes in the form of Anjan Dutt & Aparna Sen that will be revealed later”

 Written and directed by Srijit Mukherji, Ek Je Chhilo Raja is scheduled to release 12^th October 2018 during the period of Durga Puja.

Please find the first look poster below:

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)