Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Team Gumnaami participates in a never seen before rally & launches the 4th song from the film

The 4th song from the film ‘Gumnaami’ brings back the cherished INA anthem ‘Subh Sukh Chain’

Kolkata, 2nd October 2019 – The lead cast and crew of Srijit Mukherji’s much anticipated Pujo release Gumnaami paid tribute to the INA National Anthem – ‘Subh Sukh Chain’ by participating in a never seen before rally originating from Shayambazar 5-point crossing until Star Theatre in North Kolkata. Accompanied by children in horse-drawn carriages, bagpipers, live band etc, the cast & crew paid homage to the statue of Netaji Subhas Chandra Bose at Shayambazar 5-point crossing and initiated their march towards Star Theatre where the 4th song from the film ‘Subh Sukh Chain’ was inaugurated by Ranendra Mohan Roy, son of INA veteran Pabitra Mohan Roy.

‘Subh Sukh Chain’ was considered the National Anthem of the Indian National Army (INA) and is inspired from Rabindranath Tagore’s ‘Jana Gana Mana’ (Indian National Anthem). After Netaji Subhas Chandra Bose shifted to South-East Asia in 1943, he along with two of his generals Mumtaz Hussain and Colonel Abid Hasan Safrani translated the lyrics by Tagore and composed the song ‘Subh Sukh Chain’. Bose had asked his other general Captain Ram Singh Thakuri to compose music for ‘Subh Sukh Chain’ in such a manner that it would awaken patriotism and love for the motherland among his people. Thus, formed a song that was the National Anthem for the Provisional Government of Free India.

The song visuals evoke a sense of pride and unity as we see Netaji Subhas Chandra Bose (portrayed by Nationally acclaimed star Prosenjit Chatterjee) walking towards the Indian National Flag at the INA camp, singing the INA National Anthem and the INA members all gathering around him to pay homage to their homeland.

Gumnaami is a film based on the Mukherjee Commission Hearings which happened from 1999 to 2005 where the three theories about Netaji Subhas Chandra Bose’s death were discussed and debated. It is a dramatization of the hearings where an investigative journalist supporting the ‘Gumnaami Baba theory’ locks horns with the official lawyer who supports the ‘plane-crash theory’. In their clash, the ‘Death in Russia theory’ also comes up.

Speaking about ‘Subh Sukh Chain’ release director Srijit Mukherji said, “Sab Sukh Chain invoked a lot of patriotism and love for my country whenever I heard it and I’m sure it’ll awaken a similar feeling among my audience. Babul has wonderfully rendered his voice to the song in the film”

The Bengali version of Gumnaami starring Prosenjit Chatterjee, Anirban Bhattacharya, Tnusree Chakraborty and others is scheduled to release on 2nd October 2019 Nationally, followed by Hindi version release on 11th October. The music used in the film is the original soundtrack by INA & D.L.Roy and has been rearranged by National Award Winning music director Indraadip Dasgupta.

Please watch the patriotic number below: bit.ly/SubhSukhChain_Gumnaami

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)