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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » SVF partners with Srijit’s Matchcut; to co-produce 3 feature films and 1 web series

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    SVF partners with Srijit’s Matchcut; to co-produce 3 feature films and 1 web series


    Jan 26, 2018
    • Srijit Mukherji’s first foray into film production
    • Enviable cast of Prosenjit, Abir, Jisshu, Anjan Dutt,

    Jaya Ahsan,Mamata Shankar in the first film

    Kolkata, January 26, 2018 – SVF, Eastern India’s largest movie production house SVF and eminent film director Srijit Mukherji’s Matchcut Productions  announced plans to co-produce 3 Bengali films and a web series in the coming years.

    In a yet another pro-industry initiative aimed at expanding Bengali cinema, SVF joins hands with Srijit for his first venture into film production. These 3 films and the web series will be over and above the 3 Srijit directorials -Uma, Ek Je Chilo Raja & Kakababur Protyaborton-already announced during “SVF Stories 2018” a fortnight ago.

    The untitled film is based on writer Shankar’s famed novel “Chowringhee” and will star the biggest names in the Bengali film industry- Prosenjit Chatterjee, Abir Chatterjee, Jisshu Sengupta, Jaya Ehsan and Mamata Shankar.

    SVF co-founder & Director, Shrikant Mohta, said ‘’Tollywood has no dearth of talent and Srijit is one of the finest we have. Already a National Award winning director, Srijit also has immense potential as a producer. We at SVF want to be part of not only his personal growth but also give the platform to him to find fresh talent and tell more exciting stories.”

    ‘’I consider myself extremely fortunate to be associated with SVF and owe most of the success to Shrikant and Moni. I am sure that SVF’s technical knowhow and infrastructural support will ensure that all my future endeavours as a director or producer will be even more successful,’’ said Srijit Mukherji, the maker of widely acclaimed films such as Autograph, Rajkahini, Zulfiqar and many others.

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