Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

SVF Music Launches Exciting New Band ‘Paridhi’ with Debut Single ‘Kyano’

SVF Music proudly announces the launch of “Paridhi, a new Bangla Indie Band” – all set to reignite the essence of Bangla Band culture. Comprising five talented individuals from Kolkata, Paridhi brings together vocalist Sutirtha, guitarist Rick, bassist Sumit, drummer Achin, and multi-instrumentalist Souptik, who mesmerizes with his prowess on the violin, keyboard, and other folk instruments.  

The debut offering from Paridhi, “Kyano,” is a captivating and laid-back track poised to evoke nostalgia and leave a lasting impression. The accompanying music video delves into the band’s journey as they traverse the streets of the city, striving to carve out their unique identity amidst challenges. Will they triumph? The answer awaits in this compelling narrative which is now exclusively available on SVF Music’s YouTube channel. Paridhi embodies a strong dedication to creating genuine, unique music.  

The band’s diverse range of influences is evident, with some members tapping into the enduring essence of classic rock, while others find inspiration in the lively traditions of Bangla folk music. This inclusive approach ensures that their songs authentically reflect their artistic vision, showcasing the band’s genuine passion for their craft. 

Excited about the release, team Paridhi said, “We are immensely grateful for the platform SVF Music has afforded us. While we are ecstatic about our forthcoming tracks, we are particularly enthused about the paradigm-shifting influence SVF Music is exerting on the Bangla Independent music milieu—a profoundly invigorating development. “Kyano” will not only elucidate many aspects of our identity and musical style but also serve as a definitive manifesto for Bangla Independent music. We are unveiling something truly unprecedented, and we are confident it will be embraced enthusiastically, akin to a revitalizing gust of wind.” 

From composition and lyrics to vocals and music production, the band members pour their hearts into their craft. Collaborating with Suvam Moitra, they weave a tapestry of sound that resonates with authenticity and emotion.   

SVF Music’s endeavour to revive the evocative spirit of Bangla band culture finds its realization in Paridhi’s debut. Prepare to be enthralled as Paridhi invites you on a musical journey, echoing the sentiments of a bygone era while forging new pathways of expression. 

About SVF Music:  

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music –with 2000+ songs, is now a family of 3.58 million subscribers in YT with 1.56 billion views and 60.6 M Watch Time (hours)! 

For further information,please contact –

Ausmita Sengupta – PR Executive

ausmita.sengupta@svf.in