Press Releases

SVF Entertainment announces its maiden Indo-Bangladesh joint venture

Kolkata, April 21, 2017: SVF (Shree Venkatesh Films) Entertainment & Jazz Multimedia today announced their alliance for producing Bengali films. The first venture of Indo-Bangladesh joint venture will be the next Kakababu film by the ace director Srijit Mukherji. Titled Yeti Obhijaan, the film is an adaptation of Pahar Churaye Aatonko from the Bengali detective series – Kakababu. Featuring the stalwart Prosenjit Chatterjee as Kakababu, the film will go on floors this May. It will be shot in India, Bangladesh and Switzerland.

Originally conceptualized as the first 3D film of Bengal, Yeti Obhijaan will now witness a 2D release due to some infrastructure constraints. The sole reason for the same is the lack of sufficient 3D screens in West Bengal.  As per multiplex reports, a 3D version of a film always has a better pull than its 2D version. But due to lack of 3D screens in Bengal, the audiences fail to watch the film.

Director Srijit Mukherji said, “Besides few multiplexes in the city, there are not many single screens out there that can play 3D films. Additionally, production-wise, there is a lack of proper rigs to use jimmy jibs in Kolkata. Thus, I think it’s wise to shoot and release Yeti Obhijaan in 2D only.”

Pankaj Ladia, Programming Head, Inox East said, “A multiplex in Kolkata can provide one or two 3D shows and rest 2D shows for a certain film. The trend shows that people prefer to watch the 3D show, and if that is running a full house, they don’t opt for the 2D show. As a result, the 2D shows go empty and the film suffers.”

Mahendra Soni, Director & Co-founder, SVF Entertainment said, “We make films to reach out to the mass and if audiences cannot enjoy the content the desired way, they feel cheated. From a business perspective – a film needs to work at the box office and if the infrastructure doesn’t support proper screens, there is no point pushing for a different version of the film to suffer losses. Thus, we have jointly decided to go for the 2D version of the film.”

Yeti Obhijaan is scheduled to release in December 2017.

About Yeti Obhijaan

This is yet another adventure of Kakababu and Santu, where they unravel the mystery of the legendary beast, the Yeti. Gorokhshep plateau is the new destination where the uncle-nephew duo find themselves facing harsh circumstances in the process of unraveling the actual truth behind various incidents revolving around attacks by the giant beast. The quest introduces them to new characters such as Mingma and Norbu, local sherpas, who help them in the expedition. Their adventure leads them to unraveling the mystery of the Yeti.

For more information: Please write to ahana@svf.in