Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » SVF Entertainment announces its maiden Indo-Bangladesh joint venture

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SVF Entertainment announces its maiden Indo-Bangladesh joint venture

Apr 21, 2017
Kolkata, April 21, 2017: SVF (Shree Venkatesh Films) Entertainment & Jazz Multimedia today announced their alliance for producing Bengali films. The first venture of Indo-Bangladesh joint venture will be the next Kakababu film by the ace director Srijit Mukherji. Titled Yeti Obhijaan, the film is an adaptation of Pahar Churaye Aatonko from the Bengali detective series – Kakababu. Featuring the stalwart Prosenjit Chatterjee as Kakababu, the film will go on floors this May. It will be shot in India, Bangladesh and Switzerland.

Originally conceptualized as the first 3D film of Bengal, Yeti Obhijaan will now witness a 2D release due to some infrastructure constraints. The sole reason for the same is the lack of sufficient 3D screens in West Bengal. As per multiplex reports, a 3D version of a film always has a better pull than its 2D version. But due to lack of 3D screens in Bengal, the audiences fail to watch the film.

Director Srijit Mukherji said, “Besides few multiplexes in the city, there are not many single screens out there that can play 3D films. Additionally, production-wise, there is a lack of proper rigs to use jimmy jibs in Kolkata. Thus, I think it’s wise to shoot and release Yeti Obhijaan in 2D only.”

Pankaj Ladia, Programming Head, Inox East said, “A multiplex in Kolkata can provide one or two 3D shows and rest 2D shows for a certain film. The trend shows that people prefer to watch the 3D show, and if that is running a full house, they don’t opt for the 2D show. As a result, the 2D shows go empty and the film suffers.”

Mahendra Soni, Director & Co-founder, SVF Entertainment said, “We make films to reach out to the mass and if audiences cannot enjoy the content the desired way, they feel cheated. From a business perspective – a film needs to work at the box office and if the infrastructure doesn’t support proper screens, there is no point pushing for a different version of the film to suffer losses. Thus, we have jointly decided to go for the 2D version of the film.”

Yeti Obhijaan is scheduled to release in December 2017.

About Yeti Obhijaan

This is yet another adventure of Kakababu and Santu, where they unravel the mystery of the legendary beast, the Yeti. Gorokhshep plateau is the new destination where the uncle-nephew duo find themselves facing harsh circumstances in the process of unraveling the actual truth behind various incidents revolving around attacks by the giant beast. The quest introduces them to new characters such as Mingma and Norbu, local sherpas, who help them in the expedition. Their adventure leads them to unraveling the mystery of the Yeti.

For more information: Please write to ahana@svf.in