Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Senco Gold & Diamonds joins hands with hoichoi to form a rewarding Senco-hoichoi Gossip Club!

Kolkata, 12^th January 2021: hoichoi, the leading OTT platform for Bengali content and Eastern India’s largest jewellery retail chain – Senco Gold & Diamonds have announced a strategic partnership to form a club that would include Senco’s elite customers.  hoichoi and Senco Gold, both brands being the best in their kinds and known for celebrating art and creativity, have decided to name the club as the ‘Senco-hoichoi Gossip Club’, after the name of one of Senco Gold & Diamonds’ most popular lifestyle sub-brands, ‘Gossip’. This club would primarily consist some of Senco Gold & Diamonds’ valued customers who would not only get the benefit to enjoy hoichoi’s premium content before anyone else but also take part in different engaging events organized by the brands! This is the first time in Eastern India, that a lifestyle brand will be seen to partner with an OTT brand, in this unique strategic venture.

Starting with the first event for the Senco-hoichoi Gossip club, hoichoi organised a Special Screening of one of their most renowned web series, Byomkesh, that has returned with its 6^th Season, exclusively for the members of the club, before the show’s streaming date (8^th January). The screening was followed by a meet and greet session with the cast, namely, the most coveted Byomkesh-Satyabati pair – Anirban Bhattacharya and Ridhima Ghosh, along with various quiz and giveaway segments to the end.

Following the success and fantastic response garnered from this event, hoichoi has taken a collaborative call to organise more such occasional meet and greet sessions with the cast of various hoichoi Originals and the Gossip Club Members, in the future. Thus, hoichoi, being always on-foot to cater to the needs of its subscribers, will also now deliver its best to the members of this club!

Commenting on the Senco – hoichoi Gossip club, Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds said, “Senco has always believed in giving value to its customers and with the growing interest of our younger generation in the digital world, our aim is to delight them with an exciting online experience. With this objective in mind, we’ve tied up with a leading OTT player for Bengali content – hoichoi to reach out to our young audience by offering them an additional benefit in the online entertainment space. Besides the pan-India presence of retail stores, Senco also has a strong online presence through our various websites sencogoldanddiamonds.com and mygossip.in, mysenco.com and other social media pages. We will continue to strive for offering best of experience to our valued customers across age-groups and generations, and with changing times, we will keep inventing new ways to connect with them.”

Speaking about the association, Soumya Mukherjee, hoichoi’s Revenue and Strategy Head said, “hoichoi has always been enthusiastic in taking new initiatives and looking into opportunities. This collaboration with Senco Gold would help its customers not only get a taste of hoichoi content but also getting many additional benefits.  Combining efforts with a different brand segment will build a wider audience base and a powerful partnership as we not only believe in extending our reach but giving in the best to develop trust amongst our peers. We are extremely positive about the Senco – hoichoi Gossip Club and the outcomes of it. This collaboration will supercharge our growth and allow Senco Gold & Diamonds to surprise their customers with the best content. I look forward to this new exciting journey.”

About hoichoi:

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Amazon Firestick, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung Tizen and Roku.

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

About Senco Gold & Diamonds:

Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has more than 100 stores across India and is the largest jewellery retail chain from Eastern India. Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year.  Everlite and Gossip are two popular subbrands from Senco Gold and Diamonds. Everlite offers lite weight jewellery in Gold and Diamonds and Gossip is a lifestyle brand offering unparalleled Silver and costume jewellery collections. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and Middle East. Please visit https://sencogoldanddiamonds.com, www.mysenco.com , www.mygossip.in