Kolkata, 10th December 2019 – As the Indian audience gears up for the most talked about films releasing this Christmas & New Year – Professor Shanku O El Dorado (based on a story by the immortal Satyajit Ray), the makers have decided to augment the promotions for the film with innovative designs at every step. After the inaugural introduction of Professor Shanku through AR & VR for the first time in India, the makers have decided to light up the Kolkata horizon with ‘Professor Shanku Sky Balloon’, an initiative taken up for the first time for any film in Bengal.
Located inside the Science City premises in Kolkata, at a height of 100 feet, the ‘Professor Shanku Sky Balloon’ is placed at an optimum position from where it can be viewed by city travellers from various parts of the city during the day and the lit up version is visible at night across different parts of the city. Interestingly the location for the ‘Professor Shanku Sky Balloon’, (Science City) has been laid out paying ode to the protagonist Professor Trilokeshwar Shanku, a science genius created by Ray who was way ahead of his time!
The ‘Professor Shanku Sky Balloon’ becomes the first of its kind to be introduced in Bengal for a film and will be a star attraction for kids and their families as they soak their spirit into the festivities of Christmas & New Year.
Talking about this new initiative, Co-Founder & Director of SVF, Mahendra Soni said: “Professor Shanku Sky Balloon becomes the newest edition to the Kolkata skyline this festive season taking film promotions to a new height. Indeed, a fitting tribute to a science wizard and his creator (Ray) who put Bengal into the global map!”
‘Professor Shanku O El Dorado’, produced by SVF & directed by Sandip Ray starring Dhritiman Chatterji, Subhashish Mukherjee and others, releases this 20th December Nationally and in Bangladesh.
Take a sneak –peak into the latest addition to the Kolkata sky-line:
SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.
SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.
SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)
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