Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

‘Professor Shanku Sky Balloon’ lights up Kolkata Horizon

Kolkata, 10th December 2019 – As the Indian audience gears up for the most talked about films releasing this Christmas & New Year – Professor Shanku O El Dorado (based on a story by the immortal Satyajit Ray), the makers have decided to augment the promotions for the film with innovative designs at every step. After the inaugural introduction of Professor Shanku through AR & VR for the first time in India, the makers have decided to light up the Kolkata horizon with ‘Professor Shanku Sky Balloon’, an initiative taken up for the first time for any film in Bengal.

Located inside the Science City premises in Kolkata, at a height of 100 feet, the ‘Professor Shanku Sky Balloon’ is placed at an optimum position from where it can be viewed by city travellers from various parts of the city during the day and the lit up version is visible at night across different parts of the city. Interestingly the location for the ‘Professor Shanku Sky Balloon’, (Science City) has been laid out paying ode to the protagonist Professor Trilokeshwar Shanku, a science genius created by Ray who was way ahead of his time! 

The ‘Professor Shanku Sky Balloon’ becomes the first of its kind to be introduced in Bengal for a film and will be a star attraction for kids and their families as they soak their spirit into the festivities of Christmas & New Year.

Talking about this new initiative, Co-Founder & Director of SVF, Mahendra Soni said: “Professor Shanku Sky Balloon becomes the newest edition to the Kolkata skyline this festive season taking film promotions to a new height. Indeed, a fitting tribute to a science wizard and his creator (Ray) who put Bengal into the global map!”

‘Professor Shanku O El Dorado’, produced by SVF & directed by Sandip Ray starring Dhritiman Chatterji, Subhashish Mukherjee and others, releases this 20th December Nationally and in Bangladesh.

Take a sneak –peak into the latest addition to the Kolkata sky-line:

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. 

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

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