Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Papon and Shalmali collaborate for the first time to bring “Aajo Cholechi”

Oriplast Originals – The biggest Bengali music collaboration streaming now on SVF Music

Kolkata, 19th July 2019 – Spearheaded by SVF, Eastern India’s largest entertainment company and Ori-Plast Limited, a five-decade old pioneer and leader in PVC & PE pipes, Oriplast Originals is a live studio-recorded content. In true collaborative spirit, this programme aims to pipe hot music into our playlists. SVF and Ori-Plast Limited have come together to create Bengal’s first branded original content bringing forth 10 songs featuring 16 artistes with 7 composers.

Oriplast Originals will start streaming today with “Aajo Cholechi”, sung melodiously by Papon, who is known for his vocal range and from the young Bollywood brigade Shalmali Kholgade on the YouTube channel of SVF’s music label – SVF Music. This number has been composed by Subhadeep Mitra and is a beautiful infusion of Himachali folk with Bengali music. This song marks the first collaboration of not only Papon and Shalmali Kholgade but also with Subhadeep Mitra to certainly weave magic. The production has been visualised in a rock and American country format.

Speaking about Oriplast Originals, Papon exclaimed, “Needless to say, I feel great to be associated with Bengal’s Biggest Music Collaboration, Oriplast Originals, that has been presented to us by SVF Music. It’s a wonderful initiative by Ori-Plast Ltd and SVF. Sharing the platform with artistes across the country, I feel happy. Subhadeep, my composer, is brilliant. I have sung the song Aajo Cholechi with Shalmali. It was a great experience sharing the platform with her, and the song came out so smoothly that I am sure everyone will love it! I cannot wait for the audience to hear it!

Shalmali Kholgade added, “Subhadeep Mitra, the composer of the song I’ve sung for Oriplast Originals is a very dear friend. We met when I first went to Pritam’s studio to record. I’ve never sung any of his compositions before this, but I was eagerly waiting to. So, when he called me about a show like Oriplast Originals which promoted non film original music, with one entire episode with Suubhadeep’s compositions, I jumped at the opportunity. I’ve always enjoyed singing in Bengali. Apart from the world known fact that the language is sweet to the ears the melodies are remarkable. I enjoyed every bit of singing Aajo Cholechi. We had a fantastic band and interesting instruments like the Hapi Drum that was also part of the ensemble. Papon also happens to be a good friend, so sharing the stage with him felt easy and fun!

Thrilled about the song launch, Subhadeep Mitra said, “I had a gala time composing Aajo Cholechi and wished Papon and Shalmali to bring the song to life. They have never worked together, and this is also my first time with them, and honestly, the result is stupendous! There are minute details in the song like the use of Marlin – a South American guitar, Charango – an American folk stroke instrument and even the style of chorus-backing vocals, similar to a choir design, something never attempted in Bengali music before.”

Subhadeep Mitra has closely worked with renowned composer Pritam Chakraborty and is an integral part of Jam8. Apart from several successful Bollywood projects like Dangal, Jagga Jasoos, Jab Harry Met Sejal, Tubelight, Ae Dil Hain Mushkil, he has also delivered several chartbusters in the Bengali Film Industry – “Bholey Baba” and “Shundori Komola” (from Villain), “Duniya” (Crisscross) to name a few.

Oriplast Originals boasts of big names in their repertoire like Papon, Shaan, Sona Mohapatra, Anupam Roy, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi and others among singers and Arko Pravo Mukherjee, Subhadeep Mitra, Anupam Roy among composers. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.

The first season has started streaming on SVF Music from today (19 th July).

ABOUT SVF MUSIC:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

ABOUT ORI-PLAST LIMITED:

Ori-Plast Limited is over a five-decade old national enterprise, a pioneer and leader in PVC & PE Pipes, fittings and allied items. Ori-Plast has been fulfilling its vision of “Life lines… not just Pipe Lines”. For the last 50 years, Ori-Plast has kept its promise of superior quality and providing complete piping solutions to millions of homes, industries and farmers and has set its mission to keep doing so in the future. Oriplast Originals is a unique initiative and its first foray into the music category.