Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Ode to the legendary filmmaker Rituparno Ghosh

Kolkata, 30th May 2019 – To commemorate the 6th Death Anniversary of legendary director Rituparno Ghosh, for the first time, SVF(the producer) released the Official Music Album (all HD videos) of the National Award-Winning Film Raincoat.
The full video songs starring noted Bollywood actors Aishwarya Rai Bachchan & Ajay Devgn and directed by the legend himself, have been released on SVF’s official YouTube channel.

The songs of the film have been released everyday starting from 25th May until 30th May, paying homage to the iconic director and his creations. Lending voice to some of the songs is acclaimed singer Shubha Mudgal whose ‘Piya Tora Kaise Abhimaan‘ along with the lyrics from famed poet Gulzar, will touch the heart of every lovelorn soul. The rest of the songs have been penned by Rituparno Ghosh himself. Other singers who have been part of the musical journey of the film were Hariharan & Meena Mishra.

The following 5 selected songs out of 8 have been released the entire week with a complete jukebox releasing on the day marking the death anniversary:
25th May: Piya Tora Kaisa Abhimaan
26th May: Mathura Nagarpati
27th May: Raha Dekhe
28th May: Akele Hum Nadiya Kinare
29th May: Humari Galiyan Hoke Aana
30th May: Raincoat Audio Jukebox

Remembering the veteran filmmaker, Director & Co-founder SVF, Mahendra Soni said: “Ritu Da holds an extremely special place for us and his absence will always be felt in our lives. Raincoat is one of the many gifts he gave the Bengali audience. This is our endeavour to pay homage to the maestro.”

Directed by Rituparno Ghosh, the film revolves around the story of two lovers Mannu (Ajay Devgn) & Neeru (Aishwarya Rai Bachchan) who are separated by destiny, meet again one day and the encounter tells them the truth about each other’s life. It is an adaptation of the short story- The Gift of Magi (1906) by O. Henry and is the inspiration of Mithaq Kazimi’s English adaptation of this film.

The complete musical album is available on SVF & SVF Music.

The film won the National Film Award for Best Feature Film in Hindi and the Crystal Globe for Best Feature Film at the Karlovy Vary International Film Festival.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.
SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)