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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » Love Aaj Kal Porshu – Bengali title announced today!

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    SVF

    Love Aaj Kal Porshu – Bengali title announced today!


    Aug 9, 2019

    SVF brings Pratim D. Gupta on board for the first time for the romantic drama ‘Love Aaj Kal Porshu’

    Kolkata, 9th August 2019 – SVF and acclaimed Bengali director Pratim D Gupta collaborate for the first time to bring a unique love saga for the Bengali audience titled Love Aaj Kal Porshu. Unlike other love stories, Love Aaj Kal Porshu is a sublime tale of two people where ‘love’ is seen as an instinct that can never change no matter how much our surroundings change. The story springs up twists and turns in every corner.

    The male lead will be essayed by Nationally renowned and currently Bengal’s most desirable actor Jisshu U Sengupta. This is the first time the actor will be working with Pratim D Gupta in any venture. The female lead for the film is yet to be decided.

    Elucidating about the new venture, Co-Founder & Director of SVF, Mahendra Soni went on to say, “It has been sometime that we were planning to work with Pratim for a film and I’m happy that finally we are associating for a project. Pratim is a very detailed director who brings with him great amount of creative experience. I’m sure the audience will enjoy this distinctive love story”

    Talking about his new venture, director Pratim D Gupta said, “It’s a wonderful love story and time will play an important aspect in the film for understanding the concept of true love. I’m hopeful the audience will enjoy this unique story!”

    The film is scheduled to go on floors from early September 2019.

    ABOUT SVF:

    SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

    SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

    SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)

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