Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » Laboratory – a Hoichoi Original Film for Rabindra Jayanti

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SVF
Laboratory – a Hoichoi Original Film for Rabindra Jayanti

May 9, 2018
- It is the first feature film shot exclusively for Hoichoi
Kolkata, 9^th May 2018: Hoichoi, the world’s largest digital Bengali entertainment content platform, today started streaming Laboratory, the popular story by Rabindranath Tagore as a Hoichoi Original Film.

The “Tagore special film” got uploaded on the OTT platform on 9^th May, the day Rabindra Jayanti is widely celebrated. Rabindra Jayanti is a cultural festival celebrated in remembrance of Kabi Guru Rabindranath Tagore’s birth anniversary. It is mostly prevalent among Bengalis and by ardent followers of Tagore. The festival is commemorated on the 25^th day of Bengali Calendar’s “Boishakhi”.

Laboratory starts off with Nandakishore Mallik (Kaushik Sen), an engineer of the Indian Railways. He dreams of a nation where thousands of scientists would be able to carry out their research works without bothering about the financial obstacles that pre-independent Indians used to face. He is setting up a science laboratory by buying different instruments used in different scientific experiments. He gets married to Sohini (Amrita Chattopadhyay/Nandini Ghoshal), a punjabi lady and they give birth to a girl called Neela (Darshana Banik). After Nanda’s death Sohini is now looking for a young talent who can take up the responsibility of the laboratory. Sohini comes to know about Rebati (Anirban Bhattacharya)‚ a bright talent in the field of science. Rebati is mesmerized through Neela’s charm. Sohini notices it. Rebati joins the laboratory but he is continuously distracted by Neela. He is slowly shifting away from his attention towards his research. Neela’s friends keep persuing Neela so that she gets Nanda’s property. A tussle follows between Sohini and Neela regarding Rebati resulting in an adverse outcome.

Hoichoi has recently completed 6 months since its inception. For OTT, research has indicated that most of the new internet consumers want to consume content in their local language. According to an industry report, there would be 42 million Bengali internet users by 2021, second only to Marathi internet users (51 million) amongst all Indian languages excluding Hindi. Coupled with the fact that 45% of time spent on mobile is on entertainment, Hoichoi is well positioned to capture the market, as the world’s largest digital content platform exclusively for Bengali entertainment.