Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » ‘Ish Debashish’ the new anthem for workaholics! SVF Music releases its first single of 2019: Anupam Roy’s ‘Ish Debashish’

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‘Ish Debashish’ the new anthem for workaholics! SVF Music releases its first single of 2019: Anupam Roy’s ‘Ish Debashish’

Jan 25, 2019
Kolkata, 25th January 2019 – SVF Music and Anupam Roy release their first single of the year Ish Debashish , featuring prominent television actor Joey Deb Roy.

With Ish Debashish, Anupam Roy touches the right chord among the present fast-moving career driven generation who forget to enjoy the small pleasures of life due to their hectic schedules. Apart from the realistic plot, hard hitting lyrics, is the trend-setting music by The Anupam Roy & Band.

Positive about this fresh new number, Anupam Roy said: “Ish Debashish is inspired from people of this generation who are running the rat race, giving up on their dreams and other passions. I’m sure the pragmatic lines and the jazzy tune will reach out to all”

Ish Debashish narrates the story of an everyday working individual represented by Debashish (played by Joey) who is tired of his monotonous life and the incessant number of calls and messages that he receives from work everybody. He wants a break from this tiresome life and realises that he had sacrificed the prime years of his youth for his work instead of enjoying life, playing sports or spending time with the girl whom he had a crush on. Now when he looks around, he finds other people having fun, young boys playing sports and someone else sitting beside the woman he desired. Adding to his woes, Debashish puts up fake stories on social media to make people around him believe that he is doing fine. The song ends with Debashish looking at his phone, wondering whether he will go back to work or not Ish Debashish , composed and sung by Anupam Ray and produced by SVF Music releases today.

ABOUT SVF Music:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!