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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » hoichoi Subscribers to Get Special Offers from Pathao

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    hoichoi Subscribers to Get Special Offers from Pathao


    Apr 13, 2019

    [Dhaka, April 13, 2019] hoichoi, a leading Bengali digital platform, and Pathao, Bangladesh’s leading super-app which provides ride-sharing, food delivery and logistics services, are coming together to provide their consumers exciting offers to celebrate and welcome the new year (Pohela Boishakh) in a merrier way.

    The first 1000 consumers who will subscribe to the hoichoi App or Website to watch hoichoi’s first Bangladesh Original titled ‘Dhaka Metro’ will be entitled to a coupon in their email (the email they will use to subscribe to hoichoi) from Pathao. Coupons can be used to order a vast variety of delicious food that Pathao supplies, for enviable discounts and also enjoy exciting promos for ride-sharing.

    Dhaka Metro is directed by National award-winning Director, Amitabh Reza Chowdhury. His production Half Stop Down presents the story of a man trying to break free of his monotonous urban lifestyle and rediscover himself. The hoichoi Original Web Series is now streaming on hoichoi app and website.

    Sakib R Khan, hoichoi Bangladesh Lead, commented on the partnership, saying: “hoichoi is an entertainment app which the audience can enjoy anytime and anywhere, whereas Pathao has a tray of food items, the largest selection in Bangladesh, that we love to treat ourselves, our family and friends to. We wanted to give our users not only the best of entertainment but also exciting offers from Pathao to enjoy while watching popular content.”

    Watch the video where Amitabh Reza Chowdhury and Neville, the lead of Dhaka Metro have a friendly banter while discussing the association – bit.ly/hoichoiPathaoVideo

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With easy to use features like Offline Download and Bilingual Interface (English & Bengali) – one can download the hoichoi App from Android and iOS App Stores to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku. Users in Bangladesh can now Subscribe to hoichoi in BDT through local Wallets along with local Credit, Debit Cards and other Payment Methods.

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