Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

hoichoi is now available on Android TV globally and Roku in the US

Kolkata, February 25th, 2019: hoichoi, the world’s largest digital content platform exclusively for Bengali’s announced they are now available across Android TV and Roku with seamless streaming of their content.

Recently, hoichoi celebrated their one-year completion on 19th September 2018 where they committed to uplift Bengali Digital entertainment by putting forward plans like adding an additional 100+ hours of Originals with 30 web series and 12 digital only films, which will increase the library to 2,800 hours of content, along with adding more films to the movie catalogue taking the number from 500 to 800+ movies. They have lived up to their promise of giving two Originals per month along with acquired movies, either old classics or new ones via World Digital Premiere (Durga Puja 2018 blockbusters Byomkesh Gowtro and Ek Je Chhilo Raja each got a World Digital Premiere this month).

Last year, hoichoi reached out to users who wanted to stream content on their TV by launching the Amazon Fire TV App and the Apple TV App and it already had enabled Chromecast. This year hoichoi looks to expand its audience base by introducing the hoichoi Android TV and the hoichoi Roku App.

Android TV is a version of the Android operating system where OTT platforms can stream their exclusive and shared content on their television like Sony among others, with voice-enabled search and more features. hoichoi’s Android TV App is available on the Google Play Store. Users can open the Google Play Store from their TV and download it.

Roku, is another streaming device which allows users to stream content on their TV and is very popular in the US Market. hoichoi launched its Roku App to target its ever-growing US Subscription Audience base. Among international markets, US has always been one of the top markets for the Bengali OTT platform. hoichoi will offer all its movies and original series in its Roku App. Users who have the Roku device can download the hoichoi App from it and can even purchase a hoichoi subscription within the App.

Vishnu Mohta, Co-Founder of hoichoi, commented: “This partnership with Android TV and Roku will enable our national and global audience to enjoy content from any medium as it marks a seamless integration of over-the-top content, digital video formats and connected TVs. Audience will consume content irrespective of whether it is on web, mobile, TV or OTT as long as it’s on a device of their choice.”

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Firestick, Roku and Android TV.

hoichoi is available for download: iOS http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)