Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Home » Press & News » Press Releases » Hello? Well, you do remember us! Popular web series – Hello returns with Season 3 on popular demand

SVF

SVF

Hello? Well, you do remember us! Popular web series – Hello returns with Season 3 on popular demand

Jan 31, 2019
Kolkata, January 31st, 2019: Rejoice hoichoi fans! One of their top Original shows – Hello, starring eminent actors Raima Sen, Priyanka Sarkar and Joy Sengupta in lead roles will be returning with its 3rd season sooner than fans expected.

The first season of Hello started streaming in September 2017, and it was hoichoi’s first Original content to start streaming on the app and website. After continuous requests from fans for the next season, hoichoi lavishly announced on their first birthday on 20th September 2018 that they will be renewing the Hello for a 2nd season, which will start streaming around end of December.

With tons of anticipation and presumption, fans waited eagerly to see how season 2 will progress. Judging from the immense positive response which poured in, hoichoi can humbly retort that they were not disappointed. However, the audience worried that they would again have to wait for another year to be treated to this drama-thriller. hoichoi decided to break all shackles and proclaim their return with the season 3 of Hello as soon as Puja 2019!

Co-Founder of hoichoi & SVF, Mahendra Soni stated “As storytellers, creators and distributors of the best of Bengali entertainment content, our primary mission of hoichoi is to provide quality content. Hello is one of our best Originals which is also an audience favourite. Even though we wish to experiment and want to churn out new kind of shows and films for the customers to consume, the continuation of a classic-drama story which resonated to them, has to be replenished.”

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Fire TV and will be coming soon on Roku TV. http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)