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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » Entertainment in the city of Kolkata kick-starts with Tansener Tanpura OOH campaign

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    Entertainment in the city of Kolkata kick-starts with Tansener Tanpura OOH campaign


    Jun 23, 2020

    The hoichoi Original will be streaming from this 26th June

    Kolkata, 23rd June 2020 – hoichoi is ready to stream its biggest release of the first half of the year, Tansener Tanpura, shot extensively in beautiful locations across West Bengal (before the lockdown). Since the release of the Official Poster in March, subscribers of hoichoi have been eagerly counting days to watch this Treasure-Hunt/Adventure series starring popular faces Vikram Chatterjee and Rupsa Chatterjee in the lead along with Hindi-serial actor Jayati Bhatia.

    Post-Lockdown phase, Kolkata opened its roads, office and leisure section(s) doors for the public, however what was drastically missing were the big billboards that once enamoured the city! hoichoi with its much-awaited series, Tansener Tanpura in its pocket, decided to launch an outdoor campaign that will drive up the anticipation level among the hoichoi audience, becoming the first in the Entertainment sector to do so.

    A hoichoi Original Series, slated to stream from 26th June, Tansener Tanpura is a quest to attain the ultimate musical level. The quest for the “Tanpura” of Tansen which has been passed on to the next generations is a metaphor to understand which among the students has attained the ultimate understanding of music. The Tanpura must be earned after solving a lot of riddles and only the person who knows his music well and is free of the lust for fame can get it.

    We see two central characters who are the key people in the quest Alap (Vikram Chatterjee) and his girlfriend Shruti (Rupsa Chatterjee). Shruti’s family has the Tanpura for generations, but no one knows exactly where its location is! We also see several characters who are instrumental in carrying forward the plot like Shruti’s mother (Jayati Bhatia), the other students of Shruti’s grandfather and many more. Each clue is found from a new person as various music “raags” are used to unveil the mystery. A musical journey that has thrill-filled to the “T” as we link the past with the present and the shades of the various characters who are now owners of fame and are public figures.

    Watch the Trailer here: bit.ly/TansenerTanpura_Trailer

    In addition to this, hoichoi simultaneously launched a Brand Campaign by painting the city red to bring back the joyful nature of the city, and yet again amped up its presence amongst the audience.

    About hoichoi:

    hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability and English subtitles – one can download the hoichoi App from Android (http://bit.ly/AndroidHCDownload) and iOS App Stores (http://bit.ly/iTunesHCDownload) to watch on their Mobile Phones, as well as on Desktop/Laptop through www.hoichoi.tv and on TVs through Fire TV, Android TV, Apple TV, Chromecast and Roku.

    Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.

    For further information, please contact:

    Salankara Biswas –

    9073552307

    salankara.biswas@svf.in

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