Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Crime, Camera, Action like never before…

…hoichoi drops the Official Trailer of their new web series – Dhanbad Blues

Kolkata, December 7th, 2018: Dhanbad Blues – hoichoi’s latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta (who plays a failed filmmaker) along with Dev D starrer, Dibyendu Bhattacharya (who plays a strict mafia-man) and Slumdog Millionaire actor, Imran Hasnee (who plays a corrupt but pretending to be clean political leader). Today, in front of media, the much-awaited Trailer was launched at a press conference in the presence of cast Rajatava Dutta, Dibyendu Bhattacharya, Solanki, Rupanjana Maitra and director, Sourav Chakraborty along with producer & popular TV sensation, Madhumita Chakraborty.

Experience the rustic adventure of a filmmaker, mafia and political leader here:

Dhanbad Blues, streaming from 15th December, is the story of a film director by the name of Mrinal Sen, around 40 years of age and residing in North Kolkata, along with a dozen of other tenants. He shares a tremendous passion for filmmaking but is persistently hounded by bad luck. What keeps Mrinal from falling apart completely in face of such adversity is his dream of making his mark in cinema.

During such a bleak time, the phone rings one day. A voice asks him, “Do you wish to make a film for me?” Mrinal refuses at first. He is too depressed to make films anymore. On the caller’s persistence, Mrinal replies, “Yes, but only if you pay me twenty lakhs,” thinking this demand will shake the caller off. But to his utter surprise, the caller agrees. A hefty advance soon finds its way to his bank account. Slightly incredulous at the unexpected stroke of good luck and bolstered by his young assistant’s urging to explore the opportunity, the director travels to Jharkhand to meet his unknown benefactor and finds himself in the colliery region, ruled by the local mafia. The film is announced, and the offer is made. To the visitors’ utter surprise and disgust, it is revealed to be a pornographic film! Completely aghast at the proposal, the director wants to walk away, but is told that there’s no going back now. He tries to escape but is caught. He tries to fight with the producer’s sidekicks but is overwhelmed by them. He is given 10 days’ time to complete the film or face dire consequences.

Is this a life changing opportunity for Mrinal or his life sentence?

Previously, the Official Teaser of Dhanbad Blues garnered rave reviews from influencers and audience for example –

Superstar, Prosenjit Chatterjee tweeted: “Amazed to see the treatment and strong visual”

Eminent Actor, Parambrata Chatterjee tweeted: “Looks quite exciting, looking forward!” and many more!

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts films every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Fire TV and will be coming soon on Roku TV.

Kolkata, December 7th, 2018: Dhanbad Blues – hoichoi’s latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta (who plays a failed filmmaker) along with Dev D starrer, Dibyendu Bhattacharya (who plays a strict mafia-man) and Slumdog Millionaire actor, Imran Hasnee (who plays a corrupt but pretending to be clean political leader). Today, in front of media, the much-awaited Trailer was launched at a press conference in the presence of cast Rajatava Dutta, Dibyendu Bhattacharya, Solanki, Rupanjana Maitra and director, Sourav Chakraborty along with producer & popular TV sensation, Madhumita Chakraborty.

Experience the rustic adventure of a filmmaker, mafia and political leader here:

Dhanbad Blues, streaming from 15th December, is the story of a film director by the name of Mrinal
Sen, around 40 years of age and residing in North Kolkata, along with a dozen of other tenants. He shares a tremendous passion for filmmaking but is persistently hounded by bad luck. What keeps Mrinal from falling apart completely in face of such adversity is his dream of making his mark in cinema.

During such a bleak time, the phone rings one day. A voice asks him, “Do you wish to make a film for me?” Mrinal refuses at first. He is too depressed to make films anymore. On the caller’s persistence, Mrinal replies, “Yes, but only if you pay me twenty lakhs,” thinking this demand will shake the caller off. But to his utter surprise, the caller agrees. A hefty advance soon finds its way to his bank account. Slightly incredulous at the unexpected stroke of good luck and bolstered by his young assistant’s urging to explore the opportunity, the director travels to Jharkhand to meet his unknown benefactor and finds himself in the colliery region, ruled by the local mafia. The film is announced, and the offer is made. To the visitors’ utter surprise and disgust, it is revealed to be a pornographic film! Completely aghast at the proposal, the director wants to walk away, but is told that there’s no going back now. He tries to escape but is caught. He tries to fight with the producer’s sidekicks but is overwhelmed by them. He is given 10 days’ time to complete the film or face dire consequences.

Is this a life changing opportunity for Mrinal or his life sentence?

Previously, the Official Teaser of Dhanbad Blues garnered rave reviews from influencers and audience for example –

Superstar, Prosenjit Chatterjee tweeted: “Amazed to see the treatment and strong visual”

Eminent Actor, Parambrata Chatterjee tweeted: “Looks quite exciting, looking forward!” and many more!

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, shorts films every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and available on Apple TV, Amazon Fire TV and will be coming soon on Roku TV.

Hoichoi is available for download: iOS http://bit.ly/iTunesHCDownload and Android http://bit.ly/AndroidHCDownload