Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Check into “Shah Jahan Regency” this January!

Srijit Mukherji’s next venture Shah Jahan Regency’s Official Trailer is here

Kolkata, 21st December 2018 – Srijit Mukherji’s next – Shah Jahan Regency, dropped its official trailer which marks his debut collaboration with SVF, as a producer under the banner– Mathcut Productions.

All the world’s a hotel at Shah Jahan Regency where the story revolves around “Shah Jahan Regency” and lives of people associated with that hotel. It is one of a kind and very different from others as it strongly believes in the rich culture of India and tries to imply and maintain that in every aspect of the hotel – starting from the decor, to uniforms of the staff members, to the names given to various parts of the hotel. The film is releasing on 18^th January, which will be the first release of 2019 from SVF.

The trailer begins with the dulcet voice of Anjan Dutt who narrates the following poem which sums up the feel of the audio-visual:

“Our life is but a winter’s day:

Some only breakfast and away;

Others to dinner stay and are full fed;

The oldest man but sups and goes to bed;

He that goes soonest has the least to pay.”

We see an intricate maze of characters intertwined with one another initially in a simple way which then leads to various complications. There is an ensemble cast consisting of Abir Chatterjee, Parambrata Chatterjee, Swastika Mukherjee, Anirban Bhattacharya, Anjan Dutt, Rituparna Sengupta, Rittika Sen, Babul Supriyo, Kanchan Mullick, Pallabi Chatterjee and more.

Srijit Mukherji spoke about the collaboration remarking – “I have been associated with SVF since 2010 as a Director which marked my entry in the Bengali film industry. This is the first time I am not only directing but also co-producing a film, so Shah Jahan Regency has been treated in a special way. The concept is also quite interesting as the entire film is shown in chapters showcasing the attachment of the characters with the hotel, which is more than just a hotel for them.”

Check into love, pain and betrayal here: bit.ly/SJROfficialTrailer

The official poster of Shah Jahan Regency was released on 18^th December in the form of a motion graphic creative which resembled the book cover of Chowringhee, as the film is a modern adaption of the best-selling novel penned by Shankar.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)