Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Celebrating Today’s Women with The Akai Aiksho Song

SVF Music release their much-awaited festive single ‘The Akai Aiksho Song’

Kolkata, 2nd November 2019 – SVF Music known for gifting the Bengali audience with a unique content every festive season, released the much-anticipated Bengali festive song of this year The Akai Aiksho Song in association with Nihar Naturals. The song was released on the Diwali weekend, amplifying the festive fervour of the music loving audience.

The Akai Aiksho song is directed by Bengal’s one of the most sought-after directors, Dhrubo Banerjee, who has gifted the audience with the successful ‘Guptodhon’ franchise. This is his debut music video and his first association with SVF Music where he has directed five eminent women of the Bengali Entertainment Industry: Paayel Sarkar, Darshana Banik, Oindrila Sen, Anindita Bose and Tuhina Das

Sung by the powerhouse Sona Mahapatra and Vivek Hariharan, The Akai Aiksho Song celebrates the power of womanhood narrated through the story of the above 5 women. At the onset of the video we see one of the women (Darshana) getting married and in spite of being the bride she full fledgedly participates in the wedding decorations asserting her father that she is there for him both as a son and a daughter. The scenario moves to the second woman, Paayel, who is a successful pilot doing justice to her work but does not forget her old father and ensures his wellbeing. We then come across Anindita, who has set out to make a career in cricket which is known as a male dominated profession. She is carefree and focussed. On the other hand, we see a millionaire’s daughter, portrayed by Oindrila Sen, teaching underprivileged children in a school, doing her bit for the society. Finally, we meet Tuhina, a creative designer who has chosen to become a homemaker, managing her family and pursuing her work through freelance. A phone call by Darshana to these women, reunites the five friends at her wedding who celebrate their free spirit and their ability to don multiple roles.

Positive about this fresh new number, director Dhrubo Banerjee said: “The Akai Aiksho Song is a music single that tells us that no matter how much we try, we will never be able to multitask like how a woman does in her daily life. This song is an ode to all those free spirited and hardworking women in our society. A song for today’s Akai Aiksho women”.

Co-founder and Director of SVF Music, Mahendra Soni said: “SVF Music is known for its versatile content that becomes a favourite in every Bengali’s playlist. The Akai Aiksho song is dedicated to all women in our society who balance everything in today’s fast paced life and is set out to achieve their dreams, no matter what. This is SVF Music’s first branded song collaboration with Nihar Naturals and we are working towards multiple similar content together. I thank Nihar for associating with us in this thoughtful endeavour”

Beautifully composed by Gaurav Chatterji, penned by Ritam Sen and produced by SVF Music, The Akai Aiksho Song released on the Diwali weekend on SVF Music and has since then been gaining rapid views since it’s release.

The lively number can be heard here: bit.ly/TheAkaiAikshoSong

ABOUT SVF Music:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!