Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Big win for SVF at WBFJA Awards 2019

Kolkata, 15th January 2019 – SVF, the largest production house in Eastern India scooped in 15 awards at the prestigious WBFJA (West Bengal Film Journalists’ Association) Awards this Sunday.

SVF were nominated in 23 categories and received total 57 nominations for their films. They started off the morning with 8 consecutive wins; total no. of awards brought home by the production house is 15, marking the highest wins among other competitors.

The awards won are:

Best Director – Winner (Srijit Mukherji for Ek Je Chhilo Raja)

Best Actor Male – Winner (Jisshu U Sengupta for Ek Je Chhilo Raja)

Best Supporting Actor Male – Winner (Anjan Dutt for Uma)

Most Promising Actor – Winner (Rwitobroto Mukherjee for Generation Aami)

Most Promising Actress – Winner (Sauraseni Maitra for Generation Aami)

Most Popular Actor – Winner (Abir Chatterjee for Byomkesh Gowtro)

Best Actor in a Negative Role – Winner (Arjun Chakraborty for Byomkesh Gowtro)

Best Cinematographer – Winner (Gairik Sarkar for Ek Je Chhilo Raja)

Best Editor – Winner (Sanglap Bhowmick for Byomkesh Gowtro)

Best Art Director – Winner (Indranil Ghosh for Ek Je Chhilo Raja)

Best Sound Designer – Winner (Anindit Roy and Adeep Singh Manki for Byomkesh Gowtro)

Best Makeup – Winner (Somnath Kundu for Ek Je Chhilo Raja)

Best Costume – Winner (Sabarni Das for Ek Je Chhilo Raja)

Best Music Director – Winner (Indraadip Dasgupta for Ek Je Chhilo Raja)

Best Background Score – Winner (Bickram Ghosh for Byomkesh Gowtro)

The film with the highest wins (precisely, 7) is Srijit Mukherji’s pujo release – Ek Je Chhilo Raja, which worked wonders in the box-office, garnering positive audience and critical acclaim. Closely followed by another pujo box-office magic – Arindam Sil’s Byomkesh Gowtro, bagging 5 awards, both products of SVF.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Ek Je Chhilo Raja’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)