Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Anupam Roy beckons the Bengali in you with ‘Agomonir Gaan’

The finale of Oriplast Originals is streaming now along with the Full 1st Season on SVF Music

Kolkata, 16th August 2019 – National Award-winning music director, lyricist and singer, Anupam Roy brings the 10th episode, the season finale of Oriplast Originals to you, the Bengali, to connect you to your roots. Oriplast Originals is an attempt to take regional music to the spotlight of the global stage.

The title of the song – Agomonir Gaan bestowed to this creation of Anupam Roy means “calling someone home”. The distinctive factor about the track is the chorus being sung by children – which was never utilised before in a song or in a performance by Roy. The innocence and purity that exude from a child’s voice is beautifully implemented with the overall production of the music video.

Anupam Roy has dedicated the song to all Bengalis, even the ones residing worldwide who are deprived of the essence of celebrating Durga Puja with their families and friends. He decided to put himself in their shoes to churn out a song which would reverberate to them – a song denoting a longing, an absence and a soulful love. He incorporated his own soundtrack ‘Jaago Uma’ and a popular mesmerising Rabindra Sangeet ‘Gram Chhara’ in Agomonir Gaan.

Unlike the other tracks of Oriplast Originals, Anupam Roy has himself written, sung and composed this song. He retorted, “I am a big supporter of independent music and have sung a few singles for SVF Music before, however, the concept of Oriplast Originals blew me away. The idea of bringing hot music in our audience’s playlists, coming from a regional music front, is exhilarating to me. I wrote and composed Agomonir Gaan in a night because of the support being shown to me by the SVF Music team, who insisted that I should be a part of this 10-episode series, and I am glad I could deliver a promising and fulfilling song to their repertoire.”

Spearheaded by SVF and Ori-Plast Limited, Oriplast Originals is the biggest Bengali music collaboration with 16 artistes from all over India along with 7 composers. These two leading companies, in their own sectors, have joined hands to create Bengal’s first branded original content bringing forth 10 songs in Season 1 to pipe hot music into our playlists.

Oriplast Originals is currently streaming songs featuring Papon, Shaan, Sona Mohapatra, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi among others. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.

The first season (with 10 episodes) is streaming now on SVF Music.

Listen to the song of homecoming here – bit.ly/AgomonirGaan

ABOUT SVF MUSIC:

SVF Music is the largest library of contemporary Bengali songs, providing a platform for collaboration of national and international artistes. A music label that thrives on not just film-music, but independent original music as well, SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. With unique and engaging content across all audio-visual platforms in India and globally, the SVF Music label has the maximum reach of top musicians and artistes of the industry. SVF Music’s content is available on OTT and Web streaming platforms, in India and globally. Awarded the Silver Play Button by YouTube, SVF Music – with 900+ songs, is now a family of more than 1,50,000 subscribers, and has garnered a whooping 30 million+ video views and counting!

ABOUT ORI-PLAST LIMITED:

Ori-Plast Limited is over a five-decade old national enterprise, a pioneer and leader in PVC & PE Pipes, fittings and allied items. Ori-Plast has been fulfilling its vision of “Lifelines… not just Pipe Lines”. For the last 50 years, Ori-Plast has kept its promise of superior quality and providing complete piping solutions to millions of homes, industries and farmers and has set its mission to keep doing so in the future. Oriplast Originals is a unique initiative and its first foray into the music category.