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Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

    Home » Press & News » Press Releases » An emotional journey of two generations begins!

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    An emotional journey of two generations begins!


    Oct 30, 2018

    Trailer and first song ‘Tor Sathe’ from Generation Aami released

    Kolkata, 30th October 2018 – The trailer of, SVF and director Mainak Bhaumik’s first collaboration, Generation Aami was released this week and has already garnered a very popular response on social media. The first song of the film Tor Sathe was released today amidst the growing enthusiasm among the audience to watch this film.

    Generation Aami is a unique tale of emotions that involve two generations and brings forth the special bond shared between siblings during their lifetime. The story revolves around around Apu (Rwitobroto Mukherjee) and his cousin Durga ( Sauraseni Maitra). A 17-year-old Apu’s relationship with his parents is tested as he discovers teenage rebellion and fun in the company of his cool but troubled 19-year-old cousin who shakes things up giving him the courage to be true to himself. This is a coming-of-age story of friendship, parenting, growing up and finding yourself.

    What makes this film special is the fact that the script, which has been penned by the director himself, chronicles his own life story during his teenage years. The film is releasing on 23rd November 2018.

    The trailer starts with the introduction of Apu and his parents and the sudden entry of his Chhordi (cousin) in their lives. This changes Apu’s life forever who, otherwise spent hours cramming textbooks, now dreams of pursuing his passion and aspirations amidst growing tension in his family.

    Tor Sathe is a melodious song composed by music director Arindom Chatterjee and sung by Sudipto Chowdhury and narrates beautifully the first breath of independence that Apu a rule-abiding teenager experiences in the company of his cousin Durga and his other friends.

    Positive about the great response of the trailer and music of the film Mahendra Soni, Co-founder & Director, SVF said: “This is the first time we are working with Mainak and we are happy that the trailer of Generation Aami has garnered great reviews from across the city and I’m sure the film will be liked by all. I’m confident that the soul stirring music by Arindom will also make a mark among the audience.”

    Generation Aami directed by Mainak Bhaumik also stars Shantilal Mukherjee, Aparjita Addhya, Lily Chakraborty and Anusha Vishwanathan among others.

    ABOUT SVF:

    SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

    SVF has successfully produced over 120 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’ to name a few.

    SVF’s newest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload

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