Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

Airtel and hoichoi partner to bring exciting hoichoi content on the Airtel TV app

Exclusive Bengali content with original shows and popular movies from hoichoi will now be available to all Airtel mobile customers on the Airtel TV app

Airtel TV app now has one of the largest digital content portfolios in India, offering access to over 375+ LIVE TV channels and 10,000+ movies and shows

Kolkata, November 23, 2018: Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today announced that it has entered into a partnership with hoichoi, World’s biggest Bengali entertainment app to offer exciting Bengali digital content to Airtel TV users.

Following this partnership, hoichoi’s exclusive content, that includes original shows and chartbuster movies would now be available on the Airtel TV app for viewers, giving them access to an exhaustive catalogue of Bangla content on their mobile phones. With addition of hoichoi, Airtel TV app now has access to one of the largest and most exciting digital content portfolios in India.

Apart from the existing original content-base, hoichoi has also announced 30 Original Shows and 12 Original Films for the next one year. This entire Originals catalogue would come to Airtel TV which on an average makes it 2 shows and 1 Original film every month! Another interesting fact is that some of the Original shows like Hello, Byomkesh, Dupur Thakurpo, Cartoon, Mismatch and Charitraheen are dubbed in Hindi and Tamil to reach out to a wider audience base.

Commenting on the partnership, Sameer Anjaria, CEO, West Bengal & Orissa, Bharti Airtel said – “We are delighted to bring hoichoi’s quality content to Airtel TV that will offer our Bengali users access to their favourite digital content in their local language, with a simple click of a button. With consumption of regional content going up significantly, we will continue to focus on adding diverse entertainment content to our kitty as we work towards building a world-class digital content ecosystem.”

Vishnu Mohta, Co-Founder, hoichoi said – “It gives us immense pleasure to announce this partnership with Bharti Airtel to offer complete digital entertainment experience to their customers. This will help us in extending our content distribution network through Airtel TV’s fast-growing user base. Our mission is to entertain our audience as storytellers and provide such stories which not only builds a nostalgic factor but also is relatable and easily accessible. The space we want to create through hoichoi is unparalleled because for us, content is king.”

hoichoi’s two leading shows – Hello and Byomkesh are also performing extremely well on the Airtel TV app. Hearing this exciting news Anirban Bhattacharya, who dons the hat of Byomkesh Bakshi in the web series said – “It is always quite a challenge to play an immensely popular character, and I am pleased to know that Byomkesh, as a web series is being accepted by the national audience.”

Priyanka Sarkar, who plays one of the leads in Hello, exclaimed – “Hello is a game-changer for me in many ways because it tries to break the stereotypes and bring forward subtle messages through its drama-laden storyline. Hello is available on the Airtel TV app in Hindi as a dubbed version which, I have been told, is one of the top shows!”

Airtel has forged partnerships with all leading broadcasters and production houses, to bring the best of content on a single platform, and offer an unparalleled experience to its customers.

About Bharti Airtel Limited:

Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 444 million customers across its operations at the end of Sep 2018.

About hoichoi:

hoichoi is the world’s biggest Bengali entertainment app exclusively for Bengali’s. It showcases the best in Bengali entertainment content with new exclusive Original web series, films, short films every month and 500+ acquired movies. Recently, an audio-streaming feature was added which has a library of 1000+ Bengali songs for free. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.