Jio Studios and SVF Entertainment Unveil Trailer for "Athhoi," A Modern Interpretation of Shakespearean Drama- Othello The film is slated to grace the silver screen on June 14th! “Truths are illusions of which we have forgotten that they are illusions” --- Nietzsche Kolkata, June 06th, 2024 – Jio Studios and SVF Entertainment have released the highly anticipated Trailer for "Athhoi," just one week ahead of the film's premiere. The trailer offers an enigmatic glimpse into the human heart and society, promising a captivating cinematic experience. "Athhoi" captures the essence of Shakespeare's exploration of human emotions, portraying love, deception, and rivalry in a contemporary setting. It begins with a powerful depiction of the human existential crisis, examining the dichotomy of good and bad, and how society provokes these internal conflicts. The trailer sparks conversations about love, jealousy, and ambition in today's world, delivering a profound message on the concept of truth and challenging our conventional understanding. The film features a stellar cast including Arna Mukhopadhyay, Anirban Bhattacharya, Sohini Sarkar, Ditipriya Roy, Mimi Dutta, Arpan Ghoshal, Kaushik Banerjee, and other important cast – crew members. Arna Mukhopadhyay, the Director and the Actor breathing life into Dr. Athhoi Lodha (Othello), shared his thoughts, "'Athhoi' is a labour of love that has taken years to bring to fruition. With this trailer, our aim is to delve deep into the complexities of human emotions and present a modern interpretation of Shakespeare's timeless tale. Through this film, we hope to evoke profound emotions and reflections." Anirban Bhattacharya, who plays Gogo (echoing Iago from Shakespeare's original work) and serves as the Creative Director, expressed his sentiments, "We were clear from the beginning on how to create this Shakespearean world. Every shot division was meticulously planned, and our team worked tirelessly from pre-production to post-production. As the release date approaches, there is a mix of excitement and nervousness. We hope for the best." Sohini Sarkar, who brings to life the spirited and intelligent character of Diya, reminiscent of Desdemona, remarked, "Playing Diya was a transformative experience. This role allowed me to explore the depths of human resilience and vulnerability. 'Athhoi' invites audiences to question and feel, making it a truly immersive journey." Set for release on June 14th, "Athhoi" is poised to be a cinematic milestone, eagerly awaited by audiences worldwide. Through its innovative interpretation, the film promises to offer a thought-provoking exploration of jealousy, ambition, and love today.

A Century for treasure hunt venture ‘Durgeshgorer Guptodhon’!

Bengali film Durgeshgorer Guptodhon completes glorious 100 days at Box Office

World Digital Premiere of the film on hoichoi from 1st September

Kolkata, 1st September 2019 – Adding another feather to its cap, the blockbuster treasure hunt film Durgeshgorer Guptodhon completed 100 Glorious Days at the Box Office, becoming one of the few Bengali films to achieve that milestone. Earlier, the film had earned the eminence of being the ‘The Biggest Opener’ and the highest grossing Bengali film of 2019, still holding on to these titles.

The film has been running successfully across theatres regionally and nationally since its release on 24th May 2019 and gave oodles of housefull shows with total 6000 shows across Bengal and 294 shows nationally. Now, as the film hits a century at the Box Office and is still running successfully in theatres, the film will be exclusively available to the audience on the leading Bengali OTT platform – hoichoi. Therefore, people who have missed the opportunity to catch the blockbuster cinema at their nearest theatres will now get an opportunity to watch it only on hoichoi.

hoichoi as a platform, aims to provide its viewers the best of Bengali entertainment. Thus, ensuring that Durgeshgorer Guptodhon becomes available for the worldwide audience was a top priority and the moment the film completed 100 days, hoichoi started streaming the film by giving it a World Digital Premiere.

Speaking about this feat director Dhrubo Banerjee goes on to say, “My first film Guptodhoner Sondhane had completed 75 days at Box Office and my second film Durgeshgorer Guptodhon completed 100 days at Box Office and is also a blockbuster. Achieving this feat with only two films is like a dream for any new filmmaker and I’m thankful to my audience who accepted this film with open arms!”

Talking about this achievement Mahendra Soni, Co-founder & Director, SVF said: “Durgeshgorer Guptodhon is a film that has resonated with the Bengali audience at every level. It has taken Bengali cinema to a new dimension by taking people from the age of 8 to 80 years run to the theatre to catch a glimpse of Sona da and his adventures. I congratulate Dhrubo Banerjee, Abir Chatterjee and the rest of the team for this huge achievement! It’s also my pleasure to announce that the film is streaming exclusively on hoichoi from today, for our worldwide audience to enjoy.”

Directed by Dhrubo Banerjee, the film also stars Anindya Chatterjee, Kharaj Mukherjee, Koushik Sen, Lily Chakraborty, Aryann Bhowmick, June Maliah, Debjani Chatterjee, Arindam Sil, Kamaleswar Mukherjee in pivotal roles and the surreal music has been composed by acclaimed musician Bickram Ghosh.

Durgeshgorer Guptodhon takes the Bengali audience through an exciting treasure quest with ounces of adventure and a dose of Bangaliana. Sequel to the superhit Guptodhoner Sondhane, the films see the suave Professor from Oxford, Subarno Sen aka Sona Da (Abir Chatterjee) return for a second treasure hunt adventure and this time he visits one of his student’s ancestral home along with his favourites – nephew, Aabir (Arjun Chakraborty) and Aabir’s fiancé, Jhinuk (Ishaa Saha). The great grandfather of this student was an erstwhile zamindar and a renowned artist of Bengal. There is a myth that runs in the family that they had once received a massive treasure, but all traces and trails of it had been lost. Sona’da along with Aabir and Jhinuk join a festivity in that mansion in Durgeshgor and stumble upon the lost clues that may lead them in unearthing one of the greatest treasures of Bengal!

The film completed 100 days at Box Office on 31st August 2019 and is streaming exclusively on hoichoi.

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)