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What creative challenges do OTT content heads face? We asked them…

Five content heads on how they see the world of OTT, maintaining creativity and grabbing opportunities.

Though Netflix hates the word, #BingeWatch is the term that millennials like to use when they like any type of original online content.

But what hooks them to an original so much that they binge watch? The right type of casting or direction, name of the director, the production house, the creative script or all of it?

In 2017, Amazon Prime Video’s Inside Edge – written and produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment – took the Indian millennial audience by storm.

“Online Originals: The Creative Challenge”

Facebook posts, recommendations on WhatsApp, word of mouth, and ads from Amazon Prime Video made sure that it was all over the place. But what actually worked in its favour? Was it a combination of a good script (showing a dark side of league cricket), fantastic direction, high production value or some wonderful acting by Vivek Oberoi, Richa Chadha and others?

“Five content heads on how they see the world of OTT, maintaining the creativity and grabbing opportunities.”

Amazon probably nailed it with the subject that is a national craze. The show was directed by Karan Anshuman. Puneet Krishna, Ameya Sarda, Saurav Dey and Sumit Purohit wrote two episodes each along with Anshuman who was involved in writing all 10 episodes.

ALSO READ: “OTT content has become too intense; we need visually bright shows”: Shailesh Kapoor, founder and CEO, Ormax Media

In 2018, Netflix walked into the party with Sacred Games, an Indian crime thriller original directed by Bollywood’s big guns, Anurag Kashyap and Vikramaditya Motwane.

The script was written by stand-up comedian Varun Grover, director Vasant Nath and television actor Smita Singh. The show had a powerful cast with Nawazuddin Siddiqui, Saif Ali Khan and Radhika Apte playing pivotal roles.

Netflix launched another original film, Love Per Square Foot, featuring Bollywood actor Vicky Kaushal. It was produced by Ronnie Screwvala and directed by yet another Bollywood and ad actor (Tata Tea’s original Jaago Re guy) Anand Tiwari….Click here to read the full story