SVF

Trending Now: Tech, Content, Distribution – drivers of video consumption

Mahendra Soni, Director & Co-Founder, SVF takes a look at the content consumption in digital, the key drivers in 2020, strengthening of distribution and the emerging technologies that will give a boost to the OTT space.

What were the few big changes that you think were of importance in 2019 for our industry?

2019 has been an insightful year. An important change to note is that the audience is welcoming more fresh content. For us, the films with unique storytelling, as audience preferred, have worked wonders. The expectation of relatable stories has grown more since the inception of digital content, which explore a variety of content. A good story will drive the audience to go out to the theatres – the catchpoint to attract both the mass and the niche.

What are the big changes that you are expecting in 2020?

At the start of this new decade, we are expanding genres. A lot of fresh talent will be introduced – be it in terms of actors, directors, musicians. We also want to divulge …Click here to read the full story