SVF Brands

SVF’s new digital ventures promise to embrace the new age entertainment concepts like no other!

Kolkata, 11^th November 2020:  SVF Social YouTube will no longer remain just a platform to release film trailers, songs or videos for content marketing- it is turning up to be a one-stop destination where one would find candid chat sessions with their favorite stars, web-series format episodic films, short format videos- that too absolutely for free under #SVFYouTubeExclusive campaign from this month. It doesn’t end here! ‘SVF Chhobighor’ is another new digital venture from SVF, marking yet another milestone for the Bengali Film Industry. With their flagship IP, YouTube ছবিঘর, people will for the first time get full movies, releasing digitally on YouTube, for no added cost.

In the age of digital world, where the words “content” and “variety” dominates as the key to audience’s heart and mind, SVF as a media giant didn’t intend to stay restricted to the conventional tropes of entertainment. Thus, the new #SVFYouTubeExclusive campaign not only aspires to be more than films and stories, but also embraces the new age entertainment concepts like no other.

SVF already have multiple contents lined up in the schedule as a part of the campaign. The roster kicks off with talk show East Style, hosted by Anindita Bose, which talks everything personal, in the chìc and sleek manner that is hardly seen in Bengal before, all the while maintaining that ethnic candor. This makes the show just as much about the changing tastes in fashion, as it is about the changing lifestyle of the new generation, with the roots just in place. With eminent faces of Bengali film industry like Madhumita Sarcar, Sauraseni Maitra, Gourab Chatterjee, Shaheb Chattopadhyay and others being a part of the show in different episodes, East Style intends to delve deeper into the youthfulness and the freshness that the Bengali Entertainment Industry seldom explored.

The East style release line-up are as follows: –

• 16th Nov: Madhumita Sarcar
• 19th Nov: Sauraseni Maitra
• 23rd Nov: Gourab-Devlina
• 26th Nov: EPR Iyer
• 30th Nov: Indrasish Roy
• 3rd Dec: Shaheb Chattopadhyay
• 7th Dec: Kheya Chattopadhyay

The motion poster of East Style is out today (bit.ly/EastStyle) in SVF’s social media pages. The trailer will be releasing tomorrow.

The #SVFYoutubeExclusive umbrella however is not stopping at East Style. It is expanding to web-based storytelling content, original YouTube based web series rosters and more candid chats as well, getting up close and personal with faces that the Bengali audience is way too accustomed with by now. SVF taking us on this digital ride, that too on a platform like YouTube, can already be anticipated as a treat that Is due to get served.

Talking about SVF Chhobighor, the channel has already uploaded Tara and Titli, two most critically acclaimed films of all time, in YouTube last week. It will not only include age-old classics but newer titles as well. With the OTT wave taking the digital world by storm, subscriptions and premium accounts are all we get to hear, when it comes to the entertainment sector. In such a time, this is a revolutionary step taken by SVF, the entertainment giant of Eastern India, where the main idea is to let entertainment transcend every barrier there can be, reaching people on the platform that registers the highest number of streams, any day.

Talking about the upcoming digital ventures, Mahendra Soni, Co-Founder & Director, SVF, said, “Entertainment has been changing over the decades, and in Bengal, it has mostly been guided by SVF through the years. This time also, it is not a surprise that SVF will bring the most out of digital media and deliver the best to the audience.  Without having to pay a penny more to be a part of this long overdue digital festival, YouTube Chobighor and #SvfYouTube Exclusive shall remain as the biggest gift to the film and entertainment loving audience of Bengal!”

ABOUT SVF:

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television Content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas.

SVF has successfully produced over 135 films including National Award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’, ‘Chotoder Chobi’ and most recently ‘Ek Je Chhilo Raja’; blockbusters like ‘Challenge 2’, ‘Chander Pahar’, ‘Zulfiqar’, ‘Yeti Obhijaan’, ‘Amazon Obhijaan’, ‘Guptodhoner Sondhane’, ‘Byomkesh Gowtro’, ‘Vinci Da’, ‘Durgeshgorer Guptodhon’ and critically acclaimed ‘Meghe Dhaka Tara’, ‘Cinemawala’, ‘Dhananjoy’, ‘Asche Abar Shabor’, ‘Aami Ashbo Phirey’, ‘Uma’, ‘Generation Aami’ to name a few.

SVF’s newest venture is hoichoi, a one-stop online destination for Bengali entertainment – an on-demand video streaming Website and App with over 500 Movies and Original Web Series, Original Films, Original Shorts and soon, Documentaries. Hoichoi also added audio streaming section from April 2018. (The Hoichoi App is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)