SVF

Industry experts share insights on Indian OTT and digital industry

Among those present were Rajiv Bakshi, Tarun Katial, Raj Nayak, Karan Bedi, Kranti Gada, Gourav Rakshit and Vishnu Mohta

A conference on the Indian OTT and digital industry was recently held in Mumbai with the theme ‘Digital Re-Invent 2020’.

The conference kick-started with a message from the event’s conference chair, Rajiv Bakshi, CEO of Reliance Big Synergy Media.

The sessions included ‘Keynote Mastermind’, hosted by ZEE5’s CEO Tarun Katial, who said: “At every juncture in this industry the opportunity is great but also the responsibility is humungous. How quickly people turn to digital media depends on all of us. Before creating content, we need to understand the market, the consumer, the potential and much more.”

‘OTT Visionaries – Re-Invent 2020’ led by Raj Nayak, Director & MD of House of Cheer Network brought about interesting discussions on monetizing the platforms and their brand USP.

The panel was attended by Karan Bedi, CEO of MX Player, Kranti Gada, COO of Shemaroo Entertainment Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures and Vishnu Mohta, Co-Founder of hoichoi.

The next session, ‘The Emerging Content Opportunities’ kept everyone engaged with a line-up of programming heads and content savants representing the best OTT brands in the country.

The panelists in this session included Monika Shergill, Director of International Originals at Netflix India; Aparna Acharekar, Programming Head at ZEE5; Gautam Talwar, Chief Content Officer at MX Player; Aparna Purohit, Head of India Originals at Amazon Prime Video and Saugata Mukherjee, Head of Original Content on Sony Liv.

There was also a case study led session ‘Top Re-Invent Brand Strategies Showcase’ showcasing brand success stories of the leaders of the digital industry – Facebook, YouTube and TikTok presented by Prashant Sharma, Satya Raghavan and Ahteram Uddin respectively.