SVF

Subscribing to Hoichoi costs lesser than one movie ticket & a popcorn – Vishnu Mohta

With 11 months of their launch in August, Hoichoi has already met the target set till December 2018. “People don’t think about cost of data any more today. Spending Rs 399 a year to become a Hoichoi subscriber is the price a person pays for one movie ticket and a popcorn. There is a mental block for some who think transacting on the internet is more expensive,” says Vishnu Mohta, the co-founder of Hoichoi and executive director of SVF. On a daily basis, a subscriber spends 45 minutes on Hoichoi. “We hope to break even within the next 3-4 years,” Mohta says.

Vijay Subramaniam, director and head, content, Amazon Prime Video, India, says the customers’ ability to place emphasis on “convenience” has left an impact. “The ability of audiences to become their own programmers and wanting to decide on when, what, where and how to watch is here to stay. It is important to embrace this change.” Amazon Prime’s multi-genre bouquet — available for a yearly membership of Rs 999 — includes films, international shows and series that customers can watch at their convenience without resorting to illegal downloads. For the regional slate, Amazon wants to create a “catalogue of latest movies and titles from the past that have continued to resonate”…. Click here to read the full story