Hoichoi

Reliance JioFibre partners with Bengali entertainment platform hoichoi

Reliance Jio has partnered with hoichoi, one of the popular OTT platforms for Bengali content. It will now be available for JioFiber customers. For those who are on Silver and above plans, JioFibre will give them access to 2000+ hours of Bengali movies, Original Series and other content from hoichoi on their Jio SetTop Box. The firm adds that Bengali and Hindi Original Series of hoichoi will also be available through the JioTV+ app.

In addition, hoichoi also announced a new property this month called ‘First Day First Show’, which offers access to Bengali Films by direct release through Direct-to-Digital skipping the traditional theatrical release.

Also mentioned is that the content library of hoichoi is available with English subtitles. This is in addition to Hindi dubbed versions of its Originals that allows a wider national audience to enjoy the content. 

Vishnu Mohta, Co-Founder of hoichoi said, “JioFiber users can now access the hoichoi platform and also some hoichoi content from JioTV+ app from their Jio set-top box. Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited, when it comes to entertaining audiences globally. This vast array of exclusive content will be accessible to a large base of users through this association.”