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OTT viewership up 2X in 2 weeks as Stay At Home becomes order of the day

Mar 25, 2020 Publication : exchange4media

The country-wide coronavirus lockdown has spiked content consumption from the confines of homes by several notches. According to Video on Demand players there has been an almost 2X growth in viewership over the last two weeks.

Acknowledging the increase in demand, OTT players are now going the extra mile with supply of fresh content, free subscriptions or quality service in low internet bandwidth.

“In the era of social distancing and limited exposure to the external world, consumers and viewers are turning to forms of digital entertainment,” Ali Hussein, CEO, Eros Now, pointed out. Sharing numbers to support the above, he said: “We have seen an increase of 200% in paid subscribers on a daily basis and App Annie shows a 78% increase in daily traffic on the platform.”

The Video on Demand player has also launched a new global campaign called Eros Now #Staysafe wherein consumers can get a free two-month Eros Now subscription if availed before March 31, 2020.

Establishing the growth in OTT consumption, MX Player has said that it witnessed 7X increase in time spent and engagement across genres over the past week. The player said its DAUs have spiked by over 35%.

The platform has also seen growth in big screen viewership like …Click here to read the full story

Source : bit.ly/2QZeKAD