Kolkata: Hoichoi, an Indian subscription video on-demand and over-the-top (OTT) streaming service, owned by city-based SVF Entertainment, has drawn up investment plans for the expansion of their business in the international markets.
The first OTT platform from Bengal, launched in 2017, is in the process to identify content mix for countries like the US, the I-JK, Australia and Canada, which have already contributed 40% of its overall direct subscription revenue. Besides, it is also focusing on the market in Bangladesh, where its monthly subscriptions have doubled since last year.
Speaking on the focus areas of Hoichoi for the next five years, the co-founder and director, Vishnu Mohta, told TOI: “We are making strategic bundling partnerships across telecom, ISPs, e-commerce, both in India and Bangladesh where we are also cultivating a pool of creators, writers, technicians and producers. We are planning to deepen our focus on Middle East and South East Asian markets through direct carrier billing partnerships with key telecoms and offer local payments. We are contemplating having the contents created by locals in Bangladesh. We have plans to reach out to Tier II and Ill by offering offline payments through direct and retail partnerships.”
Over the last four years the business strategies adopted by Hoichoi included no free trial or monthly subscription plan, investment on original shows, introduction of a new revenue model by dubbing original shows in Hindi and the decision to stop licensing of the Bengali originals and focus on driving direct subscriptions.
“This year we have launched a Freemium section with new shows that can be watched for free without advertisements,” added Mohta.Source : bit.ly/3kaHtAT