SVF Brands collaborated with Century Plyboards to launch the ‘Century Promise ad’ to promote a one of kind unique initiative by the latter. Century Plyboards (India) Ltd., last month announced the launch of Century Promise app, an initiative which will provide further peace of mind to its customers by ensuring whether the buyer is spending on genuine or a fake plywood brand. The programmatic creative service solutions will provide details on the genuineness of all CenturyPly products through an embedded QR code – a first-of-its-kind initiative in the industry taken by any Indian plywood manufacturer.
In order to promote this initiative, Century Ply brings SVF Brands on board to make a new digital video to make consumers aware of the new app and its process to check the authenticity of Century Plywood. The film features renowned actors Rajat Kapoor and June Malia who with their natural charisma connects with the audience to spread the message of bringing CenturyPly products home without worrying on its genuineness. The ad has been directed by the Guptodhon series director, Dhrubo Banerjee, who have gifted us with many other beautiful digital ads like ‘Sunlight Jiboner Rong’ etc. The advertisement conceptualised by Wunderman Thompson and produced by SVF Brands, is digitally launched to ensure that target consumers are aware of this pioneering advancement brought in wood panel industry by CenturyPly.
The digital ad has been released on 10th August and now streaming across SVF Brands’ official social media platforms.
Arindam Biswas, head of SVF Brands, said, “We appreciate this unique initiative by Century Ply and thus producing an ad on this concept was an interestingly memorable. We brought some of the very veteran actors on board to be a part of it and spread the awareness message. We are glad to collaborate with Century Ply for this project and hope the campaign receives positive feedback as we are looking forward to do more such exciting work with Century Ply team.
Speaking on the initiative Mr Sanjay Agarwal, Managing Director, CenturyPly said, “ While CenturyPly has always been innovative in terms of developing new products, this time our focus was to channelize this innovation to consumer’s knowledge and awareness about safety of his money. It is alarming to see the rise of so many counterfeit plywood in the market. Gullible customers cannot differentiate between authentic and fake plywood and pay huge amounts on fake ones. With launch of Century Promise app, we truly say to customers ‘Raho Befikar’ as they can now make right informed decision while purchasing quality plywood.”