SVF

Bangla OTT firm Hoichoi set to launch 25 original series, 6 movies in FY21

Apart from beefing up its bucket of originals, Hoichoi’s broader content strategy would be to get a considerable chunk of Bengali theatrical releases on the platform before they are aired on television.

At a time when over-the-top (OTT) players are upping their regional play to bring more viewers to the fold, Bengali OTT firm Hoichoi, owned by SVF Entertainment, is all set to ramp up its slate with original content. Vishnu Mohta, co-founder at Hoichoi and director of SVF, said the company plans to launch at least 25 original series and six original movies in the next financial year starting April 1. Hoichoi’s library comprises over 50 original series and as many as 12 original films at present.

The Kolkata-based firm that counts only on subscription to monetise its business gets the bulk of user traffic from Bengaluru, New Delhi, Pune, Mumbai, Lucknow and certain pockets of Agartala (outside West Bengal). Bangladesh, the US and the UK are Hoichoi’s key overseas markets while the platform also sees considerable following in markets like Sweden and Japan, Mohta said…Click here to read the full story