SVF

ATF 2019 closes with a 5 per cent growth in size than last year

The 20^th Asia TV Forum & Market (ATF), Asia’s leading entertainment content and conference, closed off on a strong note on 6 December 2019, with a congregation of more than 5,700 content players from 60 countries and regions. Against a backdrop of changing tides, this continued growth reflects industry confidence in the annual affair, which was co-located with the 9^th ScreenSingapore.

ATF and ScreenSingapore Group Project director Yeow Hui Leng, said, “With the ever-changing industry landscape and consumption patterns, coupled with the rise of Asia, this year’s theme – ‘Streaming the Future’, serves as a timely reminder that content remains king in the new digital era of streaming platforms. ATF is committed to put out the best in class content where delegates can gain fresh insights and partnerships to navigate the dynamic entertainment content landscape.“

Compared to 2018, the event saw a 5 per ccent growth in size. Key Asian brands and major international studios in attendance included CBS Studios International, Paramount Pictures, Sony Pictures Television, The Walt Disney Company, Viacom International Studios and Warner Bros. International Television Distribution. In line with the theme of “Streaming the Future”, there was a huge increase in the number of digital platforms participating at ATF, such as Alibaba Youku, Baidu Haokan, Google Play, Hoichoi, HOOQ, iQIYI, Netflix, Viu and Youtube.

Discovery Kids head Uttam Pal Singh said, “This year’s ATF has been interesting in terms of understanding what resonates with kids – there was some great research …Click here to read the full story