SVF

2019: The year of Indian OTT explosion

If it rained OTTs in India in 2018, 2019 saw the OTT space flooded with high-quality original content, updated marketing strategies, course correction, new partnerships, striking distribution deals, entering new segments, innovating and getting to know the consumer better.

With the accelerating shift in the digital paradigm, the OTT market in India turned more saturated in 2019, making a dent in the cluttered space. The contenders have naturally upped their game by incorporating new technologies, increasing marketing spend, tempting offers on monthly/yearly plans. The online consumption of content, in a diversified country like India …Click here to read the full story