As part of our continuing efforts to bring to the fore, various aspects and issues related to the OTT industry in India, Adgully engaged with Vishnu Mohta, Executive Director, SVF Entertainment; Co-Founder, Hoichoi, in a #TwitterChat on the ‘The appetite for regional content in India’. The #TwitterChat took place yesterday (June 26, 2019) between 3 pm and 4 pm and also opened up to public questions soon after.

At the outset, tackling the question on the size and potential of the market for regional content, Mohta noted that statistically, 85+ per cent streams in India were non-English, which was evenly split between Hindi and other Indian languages put together. “The overall potential for any language in our opinion is the size of the population that speaks that language natively, so we are talking about at least 6-7 languages in India having 100 million-plus population size who could over the years become customers,” he pointed out…..Click here to read the full story