Record labels in Bengal have witnessed vast changes in the past decade. The transition from physical sales to digital downloads and now to streaming has forced the record labels to shift their strategies in disseminating music. Online media has augmented audience reach and increased music consumption thereby, helping recorded music make money again.

Last year, Indians spent 145 million hours streaming music online, a 2.9X growth compared to 2017. The time spent listening (TSL) also increased by 22%. West Bengal saw a 3X growth in both, the number of streams and TSL in 2018.

The owners of record labels in Bengal agree that the Bengali music business has expanded over time. However, piracy and insufficient revenue generation hinder the growth of the label business….Click here to read the full story