The third edition of OTTv Mumbai 2019, held on 6 June at the Courtyard by Marriott, saw extensive discussion on the booming OTT industry in India, that’s experiencing a lot of action and promises humongous prospect.

Presented by Dveo Media, the OTTv MUMBAI 2019 provided a platform for the leaders in the OTT, digital video business in India to discuss on the impact of distribution partnerships and original shows on subscriber base and revenue.

The summit started with Dveo Media CEO Deepak Ramsurrun’s welcome address followed by insightful sessions with media and industry veterans. The first session was a one to one discussion with HOOQ India managing director Zulfiqar Khan who talked about content strategy, new approach in content, an OTT platforms going global.

When Ramsurrun asked when is an OTT platform ready to go global and if being locally strong is a necessity, Khan commented, “I think the day, as an organisation you can segment out the piece of the cake, you’re ready to go global…Not necessarily it has to be locally strong. You can cater to different geographical locations. There are great learnings across industries and markets. You just need to identify your strength.”

He also emphasised on like-minded partnership with big names like Hotstar, as distribution is the key and it’s “ridiculous” to expect consumers to download 39 apps! He also mentioned that despite small screens are currently in vogue, big screens are where hardcore content is consumed. “Content is made for big screen. Small screen is transient and keeps you distracted and busy for a while. Small screens are just filling the gaps when you’re travelling,” he said.

Khan added that monetisation is a huge factor and at times they have to work within limited space. HOOQ India is eyeing premium content but unfortunately, like West, a single language doesn’t prevail in India, and according to him, there’s possibly no better market than India….Click here to read the full story