hoichoi, the world’s largest digital Bengali content platform has time and again aimed to redefine India’s OTT space for regional languages. Recently, the Bengali OTT platform completed a year on 20th September and revealed many exciting announcements, which since, have had their audience ecstatic about what’s in store. Within a year of its launch, hoichoi has streamed over 240 million minutes of content.

With many milestones being touched, hoichoi in the month of November has secured its place among the top 10 grossing entertainment apps on the iOS platform, in India*. Audience have subscribed to the app after downloading it, through the iTunes payment ecosystem.

hoichoi Co-Founder, Vishnu Mohta exclaimed, “hoichoi was launched with a mission of reaching out to the 250+ million Bengali’s residing worldwide. These new developments are highly encouraging that a regional app whose only barrier is that its language specific, is among the top 10 where Netflix, Sony Liv and all other National apps are included.”