SVF Music, launched the soulful track, ‘Khachar Pakhi’ written by the legendary Nobel Laureate Rabindranath Tagore, on his 160th birth anniversary. Tagore’s Khanchar Pakhi speaks about the most primordial struggle of choosing freedom over the comfort of domesticity. In this song, we navigate through the ebb and tide between two travelers parallelly looking for solace in the embrace of the sleepy, serene mountains. The original notation of the song is by Dinendronath Thakur and Sarala Debi.
Sung by Prajna and Dev Arijit, the scenic music video shot in the mountains is a wanderer’s bliss, a modern man’s attempt of finding hope in brief escapades. The journeys of our travellers embody our own singular journey to break free from the shackles of a fast-moving urban life. In this journey to find hope, to find the calling of the soul, there is a brief moment of togetherness that blurs the superficial boundaries between souls.
SVF Music, the music label of SVF, has launched a new soulful track, helmed as the much-awaited music single ‘Bohu Juger Opaar Hotey’. The song is one of the age-old melodies of Rabindranath Tagore that transcends time. Re-arranged amazingly by renowned singer Babul Supriyo who has also sung the track himself, this track is hummable and serene with the soundscape adding a pleasant modern relevance. Featuring the beautiful Bibriti Chatterjee, the music video has explored two eras (1942 and present) of poets/singers trying to pay a tribute to the eternal poet Brahma while transcending the essence of rain and the month of Ashaar metaphorically! Besides, the song is based on Raag Kedar and the video has explored the visuals of early morning Kolkata for Ustaad Rashid Khan specifically while taking a trip on a boat across the Ganges with Babul Supriyo as he sings this beautiful Tagore song.
‘Amar Chalaki’ is sung by National Award-winning lyricist, singer and composer, the phenomenal Anupam Roy that celebrate Valentine’s day in an exceptional manner.
Directed by renowned filmmaker Sudipto Roy, the music video features the most loved on-screen pair- the very talented Arjun Chakraborty and Madhumita. ‘Amar Chalaki’ is SVF Music’s first single release of 2021 that is bound to ignite romance in one’s heart. The music video stands out to show a day in the life of a young couple who rekindle their love in an unexpected manner, after a tough fight. Although the essence is designed to be relatable to all the young couples out there, the video has something unique to offer. Moreover, Sudipto Roy’s direction combined with Anupam Roy’s soulful voice and Arjun-Madhumita’s sizzling chemistry, Amar Chalaki is bound to create magic on screen!
This puja, SVF Music, for the first time ever, collaborated with the singing powerhouse Sunidhi Chauhan to gift another brand-new puja song ‘Dugga Dugga’ to the audience. The song has been composed by the very talented duo Kaushik-Guddu and written by Indranil Das. Unfortunately, this year festivals are not the same anymore! But however, the indomitable spirit of Durga Puja festival combined with Sunidhi’s lively performance in ‘Dugga Dugga’ is here to drive away all negativity of the season, which we all to forget & move forward. Simplicity of the style in which it has been shot, the music video features the phenomenal Sunidhi Chauhan herself. It will take the audience down the memory lane to the times when social distancing was not a mandatory thing for one’s own safety, when people stood for hours in the barricades in groups, thronged pandals, mingled with each other without any hesitation- A video that will touch the nostalgic chord of one’s heart.
After successful releases like Dugga Elo and Jiboner Rong, SVF Music has now joined hands with popular Music Director Jeet Gannguli for their latest track – “Bolo Dugga Maiki” – an SVF Music single.
The song has been composed by Jeet Gannguli, and this is his first single with SVF Music, that too, an exciting Puja number! The lyrics of Bolo Dugga Maiki has been penned down by Prasen and sung by famous Bollywood singers, namely, Nakash Aziz and Nikhita Gandhi. Bolo Dugga Maiki music video features the superhit “Mithye Kotha” couple John Bhattacharya – Sanjana Banerjee, who are ready to rock the mood with this toe-tapping number, that has definitely become the dance anthem of this Puja!
SVF Brands has joined hands with Sunlight for its Puja campaign #SunlightJibonerRong – that celebrates the colour of life through a music video featuring renowned faces of Bengali film industry that includes Srabanti Chatterjee, Abir Chatterjee and Alaknanda Ray. The puja song named “Jiboner Rong”, ideated by SVF Brands, has been made in relevance to the current situation. The track has been sung by the popular Bengali playback singer Lagnajita Chakraborty. Directed by the Guptodhon series director Dhrubo Banerjee, as part of the continuation of the famous Sunlight commercial released previously, the music video exhibits the magnificent display of a Kolkata’s “Bonedi Bari” durga Puja thereby setting a perfect festive mood for the audience. The video ends with a very heart-warming feeling about family and life thereby also telling people that no matter what the situation is, Sunlight helps to hold on to the colors of your life forever.
SVF Brands in collaboration with Joy Personal Care has launched a new campaign ahead of the festive season and Durga Pujo in West Bengal. As a part of the campaign, the brand released a peppy, upbeat music video, ‘Dugga Elo’ featuring 10 popular Bengali celebrities which captures vivid moments that bring out the vibe of Durga Pujo celebrated in Bengal.These moments are captured by protagonist Priyanka Sarkar from her camera lenses through her journey across the city. The celebrities featured in the video, Monami Ghosh, Swastika Dutta, Adrija Roy, Antasheela Ghosh, Roshni Bhattacharya, Rittika Sen, Sandipta Sen, Trina Saha and Bibriti Chatterjee are seen indulging in festive preparations, as the protagonist captures their joyous moments. Akriti Kakkar has lent her voice for the track & beautifully brought out the cheerful spirit of Pujo in Bengal.
“Ami Chai Thakte” – the hottest single by the Pataka girl Nusraat Faria, is a track that celebrates love as the carnival that it is. Shot in a landscape of white sand, the song reverberates with the grand spirit of romance. The song is detailed with the elements that make lovers humans. Master D has masterfully located the song in the vastness of the barren landscape which accentuates the urge of reconciliation and builds the heart of the song. Nusraat Faria’s feminine yet strong vocal presence is the perfect vessel that brings out the coy anticipation in the lyrics. Baba Yadav’s dreamy visualisation with the right touch of quirk makes the video unique, resonating with the tune of the song.
Majhe Majhe Tobo Dekha Pai is an evergreen Tagore song, presented in a new rendition in this music video. The music video celebrates two star-crossed lovers tied to each other by a singular string of fate. There is longing for unison in the song, and there is separation which pulls apart the lovers. The dramatic plot of the video revolves around how the woman of his dreams is being snatched away from a man, and his desperate attempts at not letting her go. It is a song about love, loss, and smiling the last smile.
Madhusudan travelled to England in 1862 to become Barriester-at-law. Due to his reckless expenditures and lavish lifestyle, his funds started to run low. He had a family to support, and not knowing who he could turn to, Madhushudan got it touch with Vidyasagar at once agreed and went to the extent of mortgaging his own house to send money Madhushudhan in installments. Madhusudhan held to his princely grace, and paid back the money to Vidyasagar later. In this music video, the correspondence between this two friends over letters and the glory of their friendship is reproduced in music sung by Anirban Bhattacharya and Anupam Roy.
“EKLA CHOLO RE” is a song of hope in times of despair. Anupam Roy, for the first time, sings a Rabindrasangeet in his 10 years’ career. This is one of the most celebrated songs originally written and composed by Rabindranath Tagore and now it has been sung by none other than Anupam Roy. The music video features para-athletes of Bengal who have come out of their bodily deficiencies. This song turns out to be the anthem as they progress in their lives breaking all the ableist prejudices. May this song teach them to never back down. Tune in to hear “EKLA CHOLO RE” presented by Anupam Roy in a unique and personal way.
Blind Football Team – Goutam dey, Suvendu Mahata, Rajkumar Bhagat, Palash Nandi, Anthony Samuel, Sourav Sau, Subrata bhowmik, Joydeep Kindo, Rahul Modi, Bilas Sana, Bachchu Bera, Sudip Mondal
Cyclist – Ujjwal Ghosh
Swimmers – Ajibur Rahman and Sufia Rahman
This is the Biggest festive song of 2019 by SVF Music. The song is beautifully composed by Gaurav Chatterji and penned by Ritam Sen. The song is sung by the power-house performer Sona Mohapatra and Vivek Hariharan.
The major USP of the music video is that it is acclaimed director Dhrubo Banerjee’s first directed music video with 5 leading ladies of the industry : Darshana Banik, Paayel Sarkar, Oendrila Sen, Tuhina Das and Anindita Bose. This song essentially celebrates the free-spirit of womanhood.
SVF Music drops its first single of the year Ish Debashish by National Award winning composer Anupam Roy, who, apart from reigning the Bengali Music Industry, has composed songs for acclaimed films like Piku, Pari, October and Pink.
The song Ish Debashish talks about a man who is the personification of the everyday monotony that we complain about. While his boss repeatedly phones him through the day, Debashish slips out of office and travels around Kolkata exploring his thoughts.
The song symbolises the fun and innocence that he seems to have lost and wishes to rediscover. If one can stay young at heart, one does not have to rely on nostalgia to feel happy. He can live in the present, in the moment, and still enjoy the beauty of life.
SVF Music has come up with a feel good song Mithye Kotha, composed by none other than Anupam Roy.
Mithye Kotha is a perfect romantic song that will compliment the festive mood this season.
The song perfectly blends young age romance against the backdrop of festivity. For the very first time, Anupam Roy has composed a foot-tapping song that will resonate continuously in the back of one’s mind. In fact, one can even see Anupam Roy dancing in the music video – also a first!
The video of the song features Sanjana and John, and has been beautifully shot with grand settings and picturesque visuals that complement the ultimate dance couple.
SVF Music’s brand new single Prochondo Gorjoney by Sahana Bajpaie is undoubtedly the most talked about original of the season.
Sahana Bajpaie’s previous three releases with SVF Music have been massive hits and liked by audiences in India as well as the Bengali diaspora in Bangladesh and across the globe.
Prochondo Gorjoney recreates magic out of Tagore’s composition, presenting it in a format which is fresh for music lovers.
The music video, featuring Sahana & Band, has been appropriately shot to depict the ‘Female Shakti’ balancing core Nature Elements in a surreal space.
Presenting the beautifully shot and composed video song Kaboishakhi, written, composed and sung by the maverick Anupam Roy himself. The most talked-about and awaited single of the season, this song bears a tone of nostalgia, innocence, love and remembrance.
As part of the endeavour to elevate Bangla Music (Singles) to greaterheights and celebrate non-film music, Kalboishakhi will surely strike the right chords in your heart and remind you of your long lost love.
The song has received appreciation on audio and radio platforms alike and the music video is a spectacle with enriched visual effects and beautiful landscapes.
Nusraat Faria Sets the Screen on Fire with Pataka
Presenting the official video of Pataka , featuring Bangladeshi Sensation Nusraat Faria.
Sung by the actress herself, Nusraat’s debut single packs loads of oomph, as she sets the screen on fire with her scorching presence and voice.
The music video has been beautifully choreographed and directed by Baba Yadav, and is creating quite a buzz.
Gaan Piriti , an SVF Music initiative held in February 2018, brought together the living legends of Bangla Music from India & Bangladesh in a first-of-its-kind live musical concert of historic importance. Gaan Piriti is a promise to all Bengali Music connoisseurs of reviving the live music scene in India and abroad, and marks the beginning of a journey where music breaks all barriers, transcends religion, caste and creed, and unites people irrespective of geographical borders.
Apart from Music, SVF has successfully ventured into other businesses as well – Film Production and Distribution, Television Content Production, Digital Cinema (Qube), Cinemas and now New Media, with Hoichoi, the one stop destination for streaming Bengali entertainment, targeting Bengalis in India and the Bengali diaspora.
SVF and Oriplast Limited join hands to carefully churn out and curate a 10 original song line – up which are streaming now on SVF Music. Oriplast Originals is the Biggest musical collaboration Bengali music has ever witnessed.
In true collaborative spirit, this programme aims to pipe hot music into our playlists. Tapping into genres such as Baul-TRAP, Bihu, Rap, Classical and even New-Age Pop, Oriplast Originals explores a completely new original soundscape.
Oriplast Originals can boast of big names in their repertoire like Papon, Shaan, Sona Mohapatra, Anupam Roy, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi and others among singers and Arko Pravo Mukherjee, Subhadeep Mitra, Anupam Roy among composers. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.
Shot in Mumbai by some of the country’s leading technicians, it features the most popular and influential talent, from all over India, under the platform of SVF Music. Oriplast Originalsis nothing like what the country has experienced before in regional music. The first season consisting of 10 episodes are streaming now exclusively on the YouTube channel of SVF Music, and hopes to return next year with bigger collaborations.
Nandini Deb, a fresh talent from Mumbai,joins hands with SVF Music to re-create Arijit Singh’s superhit song “Tomake Chai” Title Track. This video has been beautifully shot in the locales of Vasai,Mumbai.