Under his leadership, SVF Entertainment has distributed almost 1500 films including blockbusters like ‘Simmba’, ‘Bohemian Rhapsody’, ‘Andhadhun’, ‘Sanju’, ‘Avengers – Infinity War’, ‘Black Panther’, ‘Padmaavat’, ‘Coco’, ‘Baby Driver’, ‘Neerja’, ‘Dangal’, ‘La La Land’, ‘Ae Dil Hai Mushkil’, ‘Sultan’, ‘The Jungle Book’, ‘Kapoor & Sons’, ‘Revenant’, ‘Airlift’, ‘Drishyam’, ‘Bhaag Milkha Bhaag’, ‘Dabangg’, ‘Ghajini’, ‘My Name Is Khan’, among many others.
On the Television front, Mahendra Soni has turned Music India, Sangeet Bangla and Sangeet Bhojpuri into leading Channels within their respective segments, with his understanding of the audience. Under his aegis, SVF has produced over 10000 hours of TV content – 8000 Episodes – with shows like ‘Potol Kumar Gaanwala’, ‘Bhutu’, ‘Mahanayak’, ‘Maa’, ‘Bojhena Shey Bojhena’, ‘Goenda Ginni’, ‘Gopal Bhar’ and ‘Jai Kaali Kalkattawali’ (airing/aired on Colors Bangla, Zee Bangla and Star Jalsha), becoming household names.
He is an active member of Eastern India Motion Pictures Association (EIMPA), Kolkata International Film Festival (KIFF) and West Bengal Industrial Development Corporation (WBIDC). Having developed strong relationships with all factions of the industry, Mahendra also drives satellite and music syndication deals, along with film acquisitions. He plays a key role in significant business associations for SVF, across all divisions.
