Online Traffic Manager will be responsible for acquiring users through paid marketing campaigns and retaining them through marketing automation processes.
Role & Responsibilities
Own and drive the Digital Marketing strategy spanning acquisition, retention and brand awareness.
To be responsible in setting up Hoichoi’s Marketing Automation Process (Email/SMS Marketing, Push Notifications, Retargeting)
To be responsible in setting up Hoichoi’s Online Advertising Strategy (GDN, Rich Media, Paid Search, YouTube, Facebook, App Installs, Universal Campaigns)
Ensure continuous and optimized presence on online platforms – social media, Industry forums, etc
Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels Responsibilities
Focus on Performance Marketing to ensure App Installs and Paid Subscriptions; Periodic Monitoring, analysis of results and measurement using web and app analytics tools
Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects.
Preferred Qualification & Skills
Minimum of 2-4 years of Professional experience in Digital marketing including Marketing automation (Email Marketing, Push notifications, SMS, Retargeting), Search Engine Marketing (SEM), Web Analytics.
Should have led Digital Marketing efforts, aimed at driving online acquisitions through organic and inorganic campaigns
Proficient in Google analytics, Adwords and other web analytic tools.
Expertise in social media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy
Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants and how each platform can be deployed and cross-leveraged in different scenarios.